SIR ARTHUR ELVIN, INSPIRATION FOR COPLAND’S NEW NAME, GIVES ARK FOUNDERS SOMETHING TO ASPIRE TO

Guestblog from Neonymph

Last week staff at Copland received a message from the proposed new Head saying that she, with a group of students and staff,  ‘together’ had chosen the new school’s name. (This did seem a little premature to some as Mr Gove has apparently not yet signed the Funding Agreement for the school).  Still, it was refreshing to see that, in choosing a new name,  Ark had put its bad old sham ‘consultation’ days behind it and had involved all the stakeholders in the decision-making process. And the extent of that culture-change should not be underestimated. Only a few weeks have passed since Ark’s control-freak nature was revealed in its decision to entrust the running of the new school only to a current employee of Ark working alongside another current employee of Ark who is a product of Ark’s own  Future Leaders processing  system. 

                                                                                                       So letting the staff and students choose the new school name without any guidance from Ark signals a sea-change comparable to McDonalds suddenly allowing its employees to ignore all they were taught at Burger Academy and to start flipping their patties any old way they fancy. (And if  any cynics out there are still sceptical about how democratically the chosen name was arrived at, the words ‘students and staff’ are employed 4 times in the message, along with ‘unanimous’, ‘we’ and ‘together’ in order to set their minds at rest).                                                                                                                                                                        There’s hope for the future too in the aspirational nature of the name Ark have selected. For Sir Arthur Elvin was a man who came from nothing, came to Wembley as an outsider, built up the old Twin Towers stadium, gave jobs to the unemployed, allowed the community to use the athletics, swimming and ice-skating facilities of the Wembley complex, got his hands dirty with his workers picking up litter after an afternoon event in the stadium in readiness for an evening fixture, treated his employees in exemplary fashion and, according to local historians, had their almost universal  respect and affection.  Anyone looking for an aspirational figure would agree that there’s lots here for Ark’s managers, and particularly the hedge fund fat cats, millionaire Tory party donors  and Boris Johnson bankrollers who own it,  to aspire to. (As well as the kids of course).  

                                                 And the names that didn’t make the cut?:  well, The Bob Crow Ark was never really a starter and the long list of names suggested  by Wembley Matters readers here  LINK

probably  wouldn’t have survived the democratic scrutiny of ‘students and staff’ either.       

           Next meeting ‘we’ decide on Ark’s new ‘Ark Elvin Academy’ logo   ‘incorporating some inspirational features of Sir Elvin’s (sic) life’. Any suggestions from Wembley Matters readers would be very welcome . I’m sure that in their new inclusive, democratic and consultative mood, Ark would be delighted to take them on board.

 Meanwhile Hank Roberts of the ATL has written to Annabel Bates (Headteacher designate) about the way the decision was made:

Dear Ms Bates,

You have informed me, as a member of Copland staff, that you have decided on the name of the proposed ARK academy on our Copland Community school site, to be the 'ARK Elvin Academy'.

May I ask on what basis the committee of four staff and six students, that was set up to consider the new school's name, was selected? For example, did you ask for volunteers, was there any particular qualification, were they picked out of a hat?     

Were the committee given one proposed name, a selection of names or did they put forward their own names for consideration?

I also ask, was the Headteacher Dr Richard Marshall and the senior leadership team consulted and if not, why not? Were the Interim Executive Board (IEB) who are the governing body*, consulted? I know that the staff were not consulted, or asked for suggestions or given any options to take part in what you call “an important step forward .. for our school”. But why not? And is your proposed school logo to be decided by the same select committee?

Is this the manner in which you intend to make important decisions affecting the whole school in the future?  There has been no staff 'buy in' to this decision. Even when the name of a pet dog is being chosen, normally the whole family are involved.

I look forward to your response.

Yours sincerely
Hank Roberts  
Joint Copland NUT Rep and ATL Brent Branch Secretary

 * The IEB remains responsible for school decisions until the funding agreement has been signed