'Capital West London' marketing venture launched by Brent and 6 other West London boroughs

I missed this last week but also cannot recall the decision being discussed by Full Council, perhaps someone will put me right.

Pic from left to right - Cllr MuhammedButt, from Brent Council; Katharine Glass, Director, White Label Creative; Cllr Julian Bell, from Ealing Council; Cllr Steve Curran, from Hounslow Council; Dan Gascoyne, West London Alliance

From Brent Council website:

Seven west London councils have revealed ground-breaking plans to unite their areas as one huge investment opportunity, promoting its combined £69billion economy to a worldwide audience under the brand Capital West London.

Capital West London, the brainchild of the West London Alliance - made up of Barnet, Brent, Ealing, Hammersmith & Fulham, Harrow, Hillingdon and Hounslow councils, was successfully launched at the Hilton Hotel Wembley on Wednesday morning.

The ambitious three-year programme will transform West London's reach to the global market, providing a hub of information and allowing potential investors to tap into the second largest economy in the UK with just one call.

The novel and innovative venture is fully endorsed at the most senior level by the officers and members of the local authorities involved, and will work in partnership with the Greater London Authority and London & Partners, with the backing of the Department for International Trade.

Capital West London will bring together a collaborative group of public and private sector stakeholders and centre on the region's key assets with a programme focused on connectivity, investment and trade.

The programme, delivered by regeneration marketing specialists White Label Creative, will ensure the continued success and growth of West London and raise its profile as a one of the world's leading investment destinations, while helping companies within the sub-region reach new markets.

Dan Gascoyne, West London Alliance Director, said:

This is the latest ground-breaking collaboration between our seven local authorities and provides a fantastic platform from which to secure West London's future prosperity. By working together, we can present an opportunity of significant scale to investors combined with the local connections, intelligence and expertise necessary to turn that opportunity into reality.

Cllr Muhammed Butt, Leader of Brent Council, said:

West London is already great. With Wembley Stadium, Westfield, numerous high-quality parks and green spaces, Brent Cross and an impressive educational offer at the universities, colleges and schools, it's a great place to live. And the array of prestigious HQs and global companies, including Sky, GSK, Disney, and L'Oréal, are testament to its appeal as a business destination. This new collaboration will help it stay that way.