Petition to Halt the Proposed Hotel Development at Samovar Space and Wembley Park Market Square (Plot NW04)

 

A Wembley Matters reader  in Wembley Park writes:

Quintain's 'pro-active' 'consultation' with the Wembley Park (and wider Wembley) community still seems limited to the couple of A5 posters they've put-up at random points around the development (they're really "blink and you'd miss them", it's almost like they're hoping no-one notices them!). No attempts what-so-ever at truly engaging directly with the community they profess to care so much about.

Now a petition has been launched against the hotel development on what is currently a lively open space - a break from the surrounding high rise where people can meet and childen play.

Yoga in the threatened Samovar Open Space  (Picture from wembleypark.com)

 

The Petition (SIGN HERE)

We grew up surrounded by the vibrant energy of Wembley Park Market Square, a place where families gather, children play, communities connect, and traditions flourish. This is not merely a physical space, it is the heartbeat of our local culture. People from all walks of life come together here, united by a rich tapestry of diverse stalls, warm interactions, and a deep sense of belonging. Sadly, this cherished community space is now under threat.

A proposal has been put forward and discussed with the council to construct a hotel on Olympic Way, directly opposite the Civic Centre, on the site of Wembley Park Market Square and Samovar Space without any meaningful consultation with local residents or their elected representatives. Residents should have been informed by email and a proper consultation should have been held for all neighbouring residents, rather than limiting consultation to only those living at Landsby East.

If approved, this development would have far reaching consequences for both residents and the environment, while permanently eliminating a valued open space that is central to our community life.

The construction of a hotel in this location would not only overshadow and diminish this much loved public space, but would also likely result in increased traffic congestion, noise pollution, environmental damage, and additional strain on already pressured local infrastructure. The character and charm of the neighbourhood could be irreversibly altered, depriving future generations of the cultural, social, and communal experiences that have long defined Wembley Park.

Beyond the environmental and infrastructural concerns, such a large scale development would significantly impact residents’ quality of life. Increased footfall from hotel guests could lead to overcrowding, parking difficulties, and the erosion of the peaceful atmosphere that the community currently enjoys.

We firmly believe that alternative locations exist which are far more suitable for a development of this nature, locations that do not require the sacrifice of an invaluable community space. We therefore urge Brent Council, Quintain, and all relevant stakeholders to reconsider this proposal and take meaningful action to ensure that Wembley Park retains its unique cultural identity and heritage.

Please stand with us in preserving the vibrancy and spirit of Wembley by opposing the proposed hotel development at Wembley Park Market Square and Samovar Space. Sign this petition to protect the heart of our community and help secure a future in which local culture and shared spaces are safeguarded for the benefit of all.

 

 

The Farmers' Market in Market Square - the hotel will overshadow the Civic Centre Library and replace much of the Square (picture from Wembley Park Com) 

 

Comments on the Petition site:

To Brent Council and Quintain, Wembley Park is being shaped by decisions that prioritise profit over people. Both Brent Council and Quintain should seriously consider the principles outlined in Thomas Heatherwick’s Humanise, which argues that buildings and neighbourhoods must be designed around human health and wellbeing — not maximum financial return. More buildings may generate revenue for developers, but the long-term impact on residents will be far greater. Increased strain on the NHS, social services, and housing support is inevitable when overcrowding and poor living conditions are normalised. These costs will be paid by the public, not by the developers who benefit today. What drives this approach is simple: greed. And it is telling that no one making these decisions would realistically choose to live at Wembley Park under the conditions being created for others. Development should serve the people who live there — not just the financial interests of a few. The right thing to do is to stop, reassess, and place human lives, health, and dignity ahead of profit. 

This square is one of the few genuinely shared community spaces we have - it’s where local markets run, kids play, and people actually spend time together. Building a hotel here would permanently take that away. On a practical level, the area already struggles with infrastructure: the local Sainsbury’s regularly has long queues and stock shortages, and transport and foot traffic are already stretched, especially when concerts or events finish. Adding a hotel would significantly increase congestion, confusion for visitors, delivery traffic, waste, noise, and pressure on services that clearly aren’t equipped to handle it. With limited open space, crowd flow would become a real safety concern during busy periods. This development doesn’t improve the area - it removes a vital community space and creates ongoing problems for residents, families, and local businesses. The construction period alone would last years, bringing constant noise, dust, visual blight, and disruption that would make events difficult or impossible to run and harm local traders. Environmentally, losing open space will worsen air quality, increase noise and light pollution, and contribute to urban overheating and drainage issues. The area already lacks the infrastructure to support additional pressure, and increased traffic, deliveries, and visitor congestion would create ongoing safety and accessibility problems. This proposal prioritises developer profit over long-term community wellbeing and the character of the area.

I previously challenged the relationship between the construction and hotel industries whilst working in the Far East. Now, back in my own country, I see the same murky processes taking place. The apparent lack of consultation in this case with the local community is truly disturbing and it is essential that we challenge this at an early stage in the proceedings by demanding the necessary and promised levels of transparency before any decision is made. Please sign the petition at your earliest convenience

Note: I understand that the well-used Children's Playground opposite the entrance to the London Designer Outlet from the Boulevard is also subject to development in the future.