Monday, 6 May 2024

You have until Friday to take a few minutes to sign the petition to put Wembley's tile mural celebrating our sporting and entertainment heritage on permanent display

 

This is the wording of the petition that will be presented to Brent Council Cabinet later in May to keep a vital piece of Wembley's sporting and musical heritage on continuous display.

You have until this coming Friday, May 10th to sign. It only takes a few minutes. SIGN HERE

 

Allow the heritage tile murals in the Bobby Moore Bridge subway at Wembley Park to be put back on permanent public display, by only granting a new advertising lease for the parapets of the bridge.

 

We the undersigned call upon Brent Council, and its Cabinet making the decision on the Award of a Contract for the Bobby Moore Bridge Advertising Lease, to only award a lease from 31 August 2024 for advertising on the parapets of the bridge, and not on the walls of the subway, so that the heritage tile murals on those walls can be put back on public display.

 

The Bobby Moore Bridge and subway were created under a 1991 Brent Council scheme to pedestrianise Olympic Way, in advance of the 1996 Euros football tournament. With support from Wembley Stadium, the Council commissioned a large public artwork to decorate the walls of the subway from the station, and the Olympic Way walls as you emerge from the subway.

 

That public artwork was a ceramic tile mural, made up of individual scenes celebrating a variety of sports and entertainment events from the history of Wembley Stadium and Arena. These Bobby Moore Bridge tile murals were designed to welcome the millions of people passing through the subway each year, on their way to stadium and arena events, with a colourful reminder of Wembley Park’s heritage.
The subway was officially opened in September 1993 by the widow of the former World Cup-winning England football captain, who unveiled a plaque set into one of the mural scenes, showing England footballers playing at the “twin towers” Wembley Stadium, naming the bridge ‘in honour of a football legend’.

 

In 2013, Brent Council granted an advertising lease which allowed a Quintain subsidiary to cover the murals on the tile walls with vinyl advertising sheets, and to erect advertising signs on the walls above both entrances to the subway. A further advertising lease was agreed from August 2017 to August 2021.

 

In 2019, Quintain applied for, and were given (despite strong public opposition), permission to install LED light panels, to be used for advertising, on the walls of the subway, and larger advertising screens on the bridge parapets. The only concession they made, after campaigning by Wembley History Society, was to put the “footballers” mural scene on the east wall of the subway back on permanent public display. The existing lease was also subsequently extended by an additional three years to August 2024.

 

During the 2019 planning process, Brent acknowledged that the Bobby Moore Bridge tile murals were a heritage asset. At the start of Brent’s year as London Borough of Culture, in January 2020, three of the large tile mural scenes on the east wall of Olympic Way, just outside of the subway were put back on temporary display. The Council publicised the event, saying:

 

‘The tiles, which show scenes from famous sports and entertainment events at Wembley Stadium and the SSE Arena, Wembley, are part of Brent’s rich heritage.’

 

 The tile murals in Olympic Way are now back on permanent public display.

 

The end of the current advertising lease is an opportunity to allow Wembley Park’s residents and visitors to enjoy all of the tile murals in the subway again, for the first time since 2013. Potential advertisers have been asked to submit two bids in the tender process for the new advertising lease. One bid will be for adverting on the bridge parapets only, and the other will be for the bridge parapets and the subway walls.

 

Brent’s Forward Plan shows that the decision on the award of the new advertising lease is scheduled for the Cabinet meeting on 28 May 2024. This petition aims to show the level of support from people in the borough for the tile mural scenes in the subway to be put back on permanent public display.

 

5 comments:

  1. Several folks who have been keen to sign have been having difficulty trying to do so ……..

    ReplyDelete
    Replies
    1. I know that signing petitions on Brent Council's website is not a simple process, because of the information you have to put in and checks to make sure you are a real person.

      It should be possible to sign if you follow the instructions, but when you get to the final page you need to scroll down to the bottom, past all the petition text repeated from the first page, to click on the button which says "sign petition" (or something similar).

      If you have done all that, but have come across other problems in trying to sign the petiton, please put details in a comment below, and I will take it up with Council Officers.

      Delete
  2. Thank you everyone who signed my petition. It finished with 114 signatures.

    Look out for more on the Bobby Moore Bridge advertising lease later this month!

    ReplyDelete
  3. Likely rejected - Einstein defined insanity as doing the same thing over and over again and expecting the same results …

    ReplyDelete
    Replies
    1. Thank you for your comment, Anonymous (17 May at 21.46).

      I don't know whether your view of 'likely rejected' was influenced by the Report on the new advertising lease for the 28 May Cabinet meeting, which was published with the agenda yesterday afternoon.

      In that Report, Council Officers recommend Option B, advertising on the subway walls as well as the bridge parapets, and awarding the lease to Quintain Ltd.

      If accepted, that will definitely be 'doing the same thing over and over again'!

      [Note: I've replied on the basis that you are suggesting insanity by Brent, rather than my insanity in trying, again and again, to get Brent to honour its published promise of valuing heritage assets.]

      Delete