A new hotel for Wembley Central to replace tax office

Valiant House

Brent Planning Committee will be recommended to approve another Wembley hotel at their meeting on January 14th.

This hotel will replace Valiant House which is on the corner of the High Road and Cecil Avenue and currently occupied by HMRC, which is closing its offices. Copland Community High School is on the other side of Cecil Avenue.

This, the latest of several such applications, proposes a 116 bedroom hotel with an additional three storeys above the present building. The small car park in Cecil Avenue would be closed if the scheme goes ahe

Euro Hotel Elm Road

The hotel would be run by the Euro Hotel Group which already owns the Euro Hotel in Elm Road Wembley. They have other hotels in Clapham, Peckham, Leyton and Croydon.

Their hotels are at the budget end of the market. Elm Road has just one star. A room there is currently quoted as low as £15 on the internet.


According to the documentation only one objection LINK has been received. The objection was based on insufficient parking, adding to traffic congestion and disturbance caused by 'revellers' at the hotel's bar and restaurant.

The architects, Dexter Moren Associates describe the project thus:

Illustration on Dexter Moren website

Looking at ways to add value to our clients’ developments by efficient spatial planning and maximising the number of rooms is one of our core skills as specialist hotel architects. Working with Euro Hotel Group, DMA have submitted plans to Brent Council for the development of a hotel on the High Road Wembley. Our proposal looks to extend and reconfigure the existing “Valiant House” to create a hotel with 116 bedrooms with basement and ground floor public areas. A three storey contemporary box has been introduced to sit above the existing red brick building which steps down to the rear of the site where a lower extension adheres to the more domestic street scene.  The whole is clad in high pressure laminate coloured to enhance the red brick of the existing structure while large windows and brightly coloured deep reveals add a sense of play. Internally the layouts have been carefully considered to best utilise the existing plan and extend in a sensitive and informed manner creating a flow of space that offers a practical solution that both maximises accommodation on the site and adheres to planning constraints.

Another hotel is planned south of this down the Harrow Road on the site of the Bridge Park Sports Centre and more hotels are due to be opened in the Quintain development in Wembley Park.

At the same meeting the Committee will decide whether an expansion of Preston Park Primary School to accommodate 840 pupils should go ahead. Details HERE