Tower panorama
Plans have been submitted for the section of the Neasden Stations Growth Area known as Neasden Goods Yard.
The design is by architects Allies and Morrison that were involved with projects for Kings Cross, Queen Elizabeth Olympic Park and the BBC Media Village. The developer is Hollybrook who were responsible for a develpment in Park Royal for Network Homes. LINK
The proposal is for tower blocks of 30, 40, 42, 43 and 51 storeys and lower blocks of 5 and 16 storeys. 11,600 square metres of industrial space is planned along with changes to Neasden station to provide a link to the possible West London Orbital Rail station.
The development site
The development would provide 1,151 homes amd 640 student rooms along with a central garden, pocket park and children's playgrounds. Accommodation would start at podium level with industrial and commercial space at ground floor level.
A collonade is suggested to link the two stations along the heavily polluted ands pretty lethal Neasden Lane - also the site of the new North Brent secondary school.
There is also a potential bridge to the site which the applicant suggests could be part of a cycle route to Wembley.
Building would commence in early 2026 and completed by the end of 2032.
A recent view of the site
The statement of Community Involvement LINK begins with a meeting with the Brent Senior Leadership team in Febrary 2022 and ends with a meeting/s with the Council Leaders and Brent Planning Committee on September 14th. It is not clear whether this was two separate meetings on the same day or one meeting.
In between there is a list of consultation offers (it is not clear how many were taken up) to ward councillors, local residents' associations, places of worship, schools and businesses as well as public exhibitions and extensive leafleting.
What emerges in terms of responses is quite slight:
To date, the Applicant has received 48 written responses from residents and local businesses. 25 were issued through the online feedback form and 23 hard copy forms with feedback were submitted at the in-person consultation events. In addition, verbal feedback was shared with the development team at the workshop and public consultation events.
But used to demonstrate support for the scheme:
Unfortunately the Neasden Stations Growth Areas Masterplan also received little public attention although its repercussions for the area are highly significant. The changes are not just on this site but also the College of North West London's Dudden Hill site (developer Pinnacle Investments) and a light industrial area between Dudden Hill Lane and Willesden High Road.
The low-rise estate of Severn Avenue and Selbie Avenue forms an island between the towers of the Goods Yard site and the CNWL site that may be developed in the future.
From the Masterplan (Neasden Goods Yard on right and CNWL on left)
There was a discussion on Wembley Matters following the conclusion of public consultation on the MasterPlan that you can read HERE.
The Neasden Goods Yard planning application is now on the Brent Council Planning Portal and comments can be submitted there. LINK
611 local addresses should receive a consultation letter. Addresses HERE.
You can also comment on the GLA Planning 'Have Your Say' site HERE
The format is different to Brent Council's with prompts for what counts as planning considerations: