Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday 2 September 2024

Bobby Moore Bridge – formal complaint submitted over advertising lease award

 Guest post by Philip Grant in a personal capacity

 

The Question and Answer from the Full Council meeting agenda papers.

 

When I wrote my 10 July guest post “Bobby Moore Bridge murals – where will the advertising money be spent?” it was on the basis of a fairly vague answer given by Cllr. Muhammed Butt to a Full Council meeting question from a member of the public. It looked as if some or all of the rental income from the Bobby Moore Bridge advertising lease would be spent on Brent’s “communications”, which help to promote the Council Leader and his Cabinet. 

 

The Report to the 28 May Cabinet meeting, which recommended the award of a lease which provided slightly more income but left the tile murals in the subway covered up for at least another four years, had been written by Brent’s Head of Communications. That appeared to be a serious conflict of interests, but I did not think I had strong enough evidence of where the money would be spent to make a complaint.

 

I did not know the person who had asked the question, but did manage to make contact with him. As he was also keen to get a more specific answer, he agreed to ask a supplementary question, and at the Council meeting on 8 July the Mayor promised that he would receive a written answer to it. It took a few weeks, but this is the response, which he has shared with me:

 


So there it is, from the Leader of the Council himself (who is also the Cabinet Lead Member for Communications, so probably knew where the money was going when he announced, without a vote, that Option B had been accepted). ‘All of the income generated from the Bobby Moore Bridge advertising revenue is allocated to the communications service budget.’

 

Now that I had the evidence to back up the case set out in my 10 July guest post, I sent an open letter to Brent’s Chief Executive on 30 August, making a formal complaint about how the award of the advertising lease had been dealt with. I will ask Martin to include a copy of my open letter at the end of this post, for anyone who would like to read it in full, but this is the text of the email that I sent it with, which summarises the position. (I have already received an acknowledgement to it, and a promise that Kim Wright will respond to my complaint):

 

‘Dear Ms Wright,

 

I am attaching an open letter to you, making a formal complaint about bias and a conflict of interests by a Council Officer (or Officers) in the Report and Recommendations to the 28 May 2024 Cabinet meeting on the award of the Bobby Moore Bridge advertising lease.

 

I am also attaching, as it gives further background and detail on my complaint, a pdf document copy of an online article I had published on 10 July, in response to the answer given to a public question at the 8 July Full Council meeting. 

 

That answer gave an indication of where the rental income from the advertising lease would be spent, but as the Mayor said, at the meeting, that a supplementary question had been asked, to which a written reply would be provided, I have waited for further clarity on the facts before making this complaint.

 

Please see the suggested remedies section, on page 3 of my letter, as urgent action may be required if the new advertising lease from 31 August 2024 has not yet been signed and sealed by the Council. Thank you. Best wishes,

Philip Grant.’

 

As the Chief Executive is only responsible for the actions of Council staff, not councillors, I had to restrict my complaint to that side of the award. But I also wanted to publicly express my views over the actions of Cllr. Butt, and this letter from me was published in the “Brent & Kilburn Times” on 29 August. They published my letter in full, but did not use my suggested heading for it: “Leader abused his power”!

 


Philip Grant.


Wednesday 10 July 2024

Bobby Moore Bridge murals – where will the advertising money be spent?

 Guesy post by Philip Grant in a personal capacity

 

I thought that I’d finished writing about the Brent Cabinet meeting on 28 May, the “decision” to allow adverts to cover the heritage tile murals in the Bobby Moore Bridge subway at Wembley Park for at least another four years, and the cover-up of how the Council Leader failed to deal appropriately with the point of order which I raised. Then, this public question to Cllr. Muhammed Butt for the 8 July Full Council meeting was brought to my attention:

 

Extract from the 8 July agenda papers, published on the Council’s website.

 

I had no idea who the questioner was, but the publicity (on “Wembley Matters”?) about the award of the new Bobby Moore Bridge advertising lease had obviously attracted his attention. My efforts had been directed at trying to persuade Cabinet members that it was worth accepting a slightly lower amount of advertising revenue, in order to put the tile murals in the subway back on public display. His question asked what the money raised would be spent on.

 

At the meeting on 28 May, Cllr. Butt had spoken about the money received from advertising on the Bobby Moore Bridge helping to 'provide residents with the services they depend on.' This was, presumably, his justification for accepting the Officer recommendation to award the new lease under Option B, because it ‘provided greater financial benefits’ (= more money).

 

Extract from the Officer Report on the advertising lease to the 28 May Cabinet meeting.

 

Cllr. Butt’s response to the Full Council public question contains a slightly different answer. Instead of services that residents depend on, he says that the money raised will be used ‘to inform residents about a wide range of council services and deliver communications campaigns.’ There is a difference between providing much needed services and simply telling residents about them!

 

Cllr. Butt refers in his response to informing residents about campaigns on ‘tackling fly-tipping’, ‘health inequalities’ and ‘community safety’. Here are some examples of how the Council does that:

 

Fly-tipping article from the Spring 2024 “Your Brent” magazine.

 

Double page spread health article from the Spring 2024 “Your Brent” magazine.

 

Brent Council press release on a community safety subject.

 

You will note that these are all positive stories about Brent’s (Labour) Council, which all feature photographs of smiling Brent (Labour) Cabinet members. As well as ‘inform[ing] residents about a wide range of council services,’ they are also promoting the Council’s majority political party, and particularly its Cabinet. Every (then) member of Brent’s Cabinet is pictured at least once in the Spring 2024 edition of the “Your Brent” magazine, with the Leader appearing five times and Cllr. Krupa Sheth topping the list with eight photos!

 

The Council has not been allowed to feature local politicians in its publicity material during the General Election “purdah” period, but on Monday 8 July (the same day that Full Council would be considering a Lib Dem motion on fly-tipping), Brent Communications was back in action, putting out a press release about a new Council campaign, with a photograph featuring … (you’ve guessed the answer!):

 

 

So, when Cllr. Butt said on 28 May that the recommendation to award the new lease under Option B had been agreed (even though no Cabinet members raised their hands or spoke their agreement – staying silent is said to be showing unanimous support for what the Leader says!), he and (allegedly) his Cabinet were deciding to put more money into the funds used for promoting themselves and their local Party! 

 

Cllr Butt, at least, must have known that is where the money would go, as his top “cross-cutting” area of responsibility (as the latest Cabinet Portfolios information shows) is ‘Communications’. That might explain why he ignored my reasonable request to allow his Cabinet the chance to vote for Option A, which would have provided a slightly lower annual rental figure (but still a minimum guaranteed figure of more that £90,000 a year).

 

I have pointed out in earlier articles that the Officer Report to the 28 May Cabinet meeting was heavily biased in favour of Option B. Although that Report was signed-off by the Corporate Director, Partnerships, Housing & Resident Services, such reports are actually prepared by one or more of the “Contact Officers” shown under the Report heading:

 


 

In this case, the main author of the Report appears to have been Brent’s Head of Communications! If, as it appears from Cllr. Muhammed Butt’s response to the question from a member of the public, the rental income from the Bobby Moore Bridge advertising lease was going straight into the Council’s Communications budget, then the Head of Communications had a clear conflict of interests. He would find it difficult to be (and I’m pretty sure he was not) impartial in making the recommendation in that Report, because Option B would provide more funding for his own department. 

 

There was no mention of where the money would go to, or the conflict of interests, in the Report. Not only was the “decision” to allow the Bobby Moore Bridge tile murals to remain covered with advertising equipment for another four years a bad decision, badly made because the case for Option A was not properly considered (if at all), and badly handled by the Council Leader at the 28 May Cabinet meeting, it was another example of the “dodgy” way in which allowing Quintain to advertise on the Bobby Moore Bridge has been dealt with ever since 2013.


 

Philip Grant.

 

Monday 20 May 2024

Wembley Tile Murals – Open email to Cllr. Butt about 28 May Cabinet vote

 Guest post by Philip Grant in a personal capacity


Wembley Tile Murals – Open email to Cllr. Butt about 28 May Cabinet vote


Earlier this month,
Martin published a reminder about the petition I had launched, calling on Brent’s Cabinet to award a new advertising lease only for the parapets of the Bobby Moore Bridge, which would allow the heritage tile murals in the subway to be put back on public display. The petition attracted 114 signatures (thank you!), more than enough to allow me to present it to the Cabinet meeting on Tuesday 28 May.

 

The agenda for that meeting was published on the Council’s website last Friday, including the Officer Report for item 7, about the award of the new advertising lease. I will be writing more about this subject in the coming days, but there was one matter which I thought needed to be raised with the Cabinet Chair / Council Leader in advance of the meeting.

 

The opening section of the Report makes a clear statement:

 

‘It was agreed by the Chief Executive that the final award decision should be made by Cabinet.  This report explains the outcome of procurement for Bobby Moore Bridge Advertising and requests a decision between the two options below: 

 

Option A - Advertising on the parapet walls of the bridge only where the existing digital screens are located. This will not affect any of the tiled areas.   

 

Option B - Advertising on the parapet walls of the bridge, plus the underpass walls excluding the mural with plaque.’

 

I have, in the past, raised concerns about decisions that are meant to be made, openly and publicly, at Cabinet meetings (Democracy in Brent – are Cabinet Meetings a Charade?). How could I try to ensure that both options were considered at the meeting, and the decision between the two options made fairly?

 

This seemed particularly important because the key recommendation in the Officer Report is that Cabinet: ‘Approve the award of a contract for Bobby More Bridge Advertising on the basis of Option B to Quintain Ltd’, and the Report is heavily biased in favour of Option B.

 

This is the full text of the open email I sent to the Council Leader, with copies to the other members of Brent’s Cabinet, first thing on Monday morning, 20 May:

 

 

‘To: Cllr. Muhammed Butt, Leader of Brent Council.

 

This is an open email

Dear Councillor Butt,

 

Cabinet meeting on 28 May - Voting on the new Bobby Moore Bridge advertising lease 

 

Last year, at an event in Olympic Way, you kindly and publicly thanked me for keeping Brent Council “on its toes” over heritage matters. That is what I will try to do when I present the public petition on the Bobby Moore Bridge tile murals to the Cabinet meeting on 28 May.

 

The relevant Officer Report to that meeting sets out that the Cabinet ‘is required to decide whether to award a contract for Bobby Moore Bridge Advertising on the basis of’ either Option A or Option B, as set out in the procurement process. 

 

You may already have thought how you will ensure that this decision is taken fairly, but I hope you will consider the request I am making below. This would ensure that not only is the decision fair, but that the wider public, interested in the tile murals at Wembley Park, can see that it is fair.

 

The Officer Report recommends that Cabinet approve the award of the contract under Option B, because that will provide a higher level of income to the Council. That is understandable, as it is their job to generate as much income as possible from Council-owned assets.

 

The petition I will present to the meeting urges the Cabinet to approve a new advertising lease under Option A, as although that would provide a slightly lower income, there would be added value in putting the heritage tile murals in the subway back on public display.

 

Individual Cabinet members may have different, yet both perfectly legitimate, views on which option should be approved. As this will be a Cabinet decision, each member should be entitled to vote according to their honestly held view.

 

From my previous experience of watching Cabinet meetings, you would usually ask members whether they agree with the recommendation(s) made by Officers in their Report. 

 

In this particular case, I am requesting that you invite individual votes for “those in favour of Option A” and for “those in favour of Option B”. In the event of an equal number of members voting for each option, you would, of course, have the casting vote as Council Leader and Chair of the meeting.

 

I look forward to seeing this form of voting used at the meeting on 28 May. Thank you. Best wishes,

 

Philip Grant.’

 

Regular readers may remember my recent correspondence with Brent’s Corporate Director for Law and Governance, about Cabinet Member Forewords in Officer Reports. Her view is that they ‘provide an opportunity for the council policy context of decisions to be made explicit in reports to Cabinet by the Cabinet Member who is accountable for initiating and implementing council policies within the relevant portfolio.’

 

The Cabinet member handling the award of the new Bobby Moore Bridge advertising lease is Cllr. Butt himself, and for your information, this is his Leader Foreword in the Report:-

 


 



 


Wednesday 31 March 2021

Bobby Moore Bridge tile murals – Brent’s VERY “dodgy deal” exposed!

Guest blog  by Philip Grant in a personal capacity:


Last month I wrote about these heritage murals, and my surprise at discovering that Council Officers had agreed a three-year extension to the lease which allows Quintain to use the Bobby Moore Bridge at Wembley Park for advertising purposes. The initial response to a Freedom of Information Act request I had made suggested that this might be a “dodgy deal”. Further details extracted from Brent Council under that FoI, and two further information requests, now mean that I can set out what happened over the lease extension, and there were some very “dodgy” aspects to it!

 


The Bobby Moore Bridge from Olympic Way, March 2020.

 

Although the lease extension only became public knowledge in January this year, the events leading up to it started more than two years ago, so let me set the scene. Council Officers had first given Quintain a four-year lease over the bridge and subway in 2013, and this was renewed for a further four years, to August 2021, by a Brent Cabinet decision in January 2018.

 

By 2017, Brent and Quintain were proposing major public realm improvements to Olympic Way. In July 2017 Brent’s Cabinet agreed to give Quintain £17.8m of Community Infrastructure Levy money to help pay for these (mainly, but not exclusively, towards the cost of replacing the “pedway” to the Stadium with steps). One of Quintain’s proposed “improvements” was upgraded advertising panels on the Bobby Moore Bridge.

 


Tile mural scenes on the east wall of the Bobby Moore Bridge subway (when they were visible!).

 

During 2018, Wembley History Society had called on Brent and Quintain to put the heritage tile murals, on the walls of the Bobby Moore Bridge subway, back on permanent public display, rather hide them with adverts. Following discussions with the Society,  Quintain agreed to put the large “footballers / twin towers stadium” mural, on the east wall, back on display, and to periodically uncover some murals on a wall in Olympic Way, just outside the subway.

 

Because it was “investing” money in buying new advertising screens, Quintain’s Wembley Park company wanted to be sure that it could use them for at least five years. This seems to have been what caused one of its managers to approach Brent Council about extending the advertising lease beyond August 2021. As I have sent a report on my findings to the Council’s Audit & Investigations team, I will not give the names of any of the individuals involved. I will simply refer to this Quintain employee as “WPmanager”.

 

Although leases of Council land or buildings are the responsibility of Brent’s Property & Assets team, WPmanager instead approached the head of another department he had dealings with (who I will refer to as “Head”). A meeting was arranged for 19 December 2018 with Head’s line manager (who I will refer to as “Director”). 

 

Director has confirmed to me (in response to an FoI) that he met with WPmanager and Head at the Civic Centre on that date. I had asked for a copy of the minutes of that meeting, but his reply was: ‘I confirm there were no notes taken of the meeting to my knowledge save for the email [Head] subsequently sent to [WPmanager] that I believe you already have.’

 

I had been sent copies of some email correspondence, by Head, in response to an earlier FoI request. In fact, WPmanager had sent an email to Head within an hour of the meeting. The redactions in black, about the figures involved, were made by Brent before the copy emails were sent to me. I have used blue to hide the names of the individuals involved (who were clearly on first name terms).

 

The email from WPmanager to Head on 19 December 2018, confirming the offer made at the meeting.

 

The final sentence in the email above suggests that WPmanager had left his meeting with Director and Head at the Civic Centre confident that the offer he was making on Quintain’s behalf would be accepted. 

 

This was confirmed, subject to certain conditions, when Head replied to him on 4 January 2019. Although the lease extension was not formally signed until November 2019, the basic “deal” had already been agreed in principle by early January, and apparently without any involvement by the Council’s Property & Assets team! Although the figures agreed were blacked out, when I “copied and pasted” some of the text into another document, it showed that the basic annual rent would be £XXX,XXX, plus a 50:50 split of any advertising revenue over £XXXk each year.

 

Head’s email to WPmanager of 4 January 2019, copied to two Brent employees.

 

As well as copying his email to a Brent property lawyer, who could start liaising with Quintain’s property lawyer over the legal documents, Head also copied it to a more junior officer (who I will call “Officer”) in his department. WPmanager was told that she would ‘be able to help facilitate early conversations with property/highways and planning ….’

 

Further email correspondence during the first half of 2019 made clear that no formal agreement to extend the advertising lease could be put in place until Quintain had planning and advertising consent for the new screens that they wanted to install, on the parapets of the Bobby Moore Bridge and the walls of the subway. It was April before Quintain put in the applications.

 

Advertising at the Bobby Moore Bridge, and the proposed screens from a planning application drawing.

 

Readers may remember the battle over those applications, with over 320 people signing a petition against them. I was one of two objectors who spoke against Quintain’s Bobby Moore Bridge applications at the Planning Committee meeting on 16 July 2019. The opening paragraph of my presentation was:

 

‘You’re being recommended to grant consent to these applications by Reports that are flawed. They’re inaccurate, ignore or misrepresent valid planning points made by objectors, and give misleading legal advice.’

 

We did have some success, persuading two councillors to vote against, but five committee members accepted the Officers’ Recommendations, and the planning and advertisement applications were approved. What we didn’t know then was that the Council would get increased rental income if those applications were approved. I can’t help wondering whether Brent’s planning officers had been made aware of that.

 

Although Head had agreed terms with WPmanager in January 2019, he wrote to him on 6 June saying: ‘Once we have an agreement in principle I’ll also need to get final sign off from [Director].’ I asked for information and documents on this “sign off” in an FoI request to Director, and his reply was:

 

‘No I did not sign off the lease that was done by the Director of Property Services. [Head] was referring to my verbal agreement as his line manager so he could proceed to work with Legal and Property Services to extend the lease.’  and; 

 

‘There was no approval process relating to me. As set out above that that all resides with our Property Service.’

 

But Brent’s Property Service had not been involved in the discussions over this lease extension at all, so how could they know whether it should be approved? It all came down to a Delegated Authority Report, prepared by Officer in October 2019. This provided the information on which the top officer in the Property team (who I will call “ODPA”) authorised Brent’s Legal officers to sign the “Deed of Variation” (prepared by Quintain’s property lawyers!) that sealed the “deal”.

 

A redacted copy of that Delegated Authority Report was one of the first documents I received under my first FoI request. In my 10 February blog, I mentioned this claim in it:

 

‘The Borough Solicitor has confirmed that pursuant to the Council’s New Constitution Part 4, paragraph 4.3 you have the delegated authority to approve of this letting.’

 

It’s many years since Brent’s top legal officer was known as the “Borough Solicitor”. The extract from Part 4 of the Constitution, included in the Report, showed that: ‘Only the Strategic Director Resources may acquire or dispose of an interest in land or buildings.’ It also said that he could not agree leases if ‘the annual rental value … exceeds £50k’, which this one clearly did!

 

My FoI had asked for all the communications in respect of the authority for the lease extension, so I pressed for the documents I had not been sent. Among the further items I received was a copy of Part 3 of Brent’s Constitution. The rules about interests in land had been in Part 3 (not Part 4) since at least May 2018, with the limit on ‘annual rental value’ increased to £250k. 

 

Head had still not provided the documents under which Officer had sought and obtained confirmation from “the Borough Solicitor” that ODPA had ‘the delegated authority to approve this letting’. I pressed again and, at the third time of asking, was told: ‘there are no further emails or correspondence relating to [ODPA]’s authority to approve this lease extension.’ The statement in the Report about confirmation of that authority was a lie!

 

The ODPA had either not read the section of the Report that quoted “Part 4”, or ignored it because it was out of date. As the Council is hiding the figures involved, I don’t know whether the ODPA did have the delegated authority to approve the lease extension. One of the restrictions, in Part 3, on that power is: ‘where any leasehold interest has an annual value over £100k or below £250k, he or she shall consult with the Lead Member.’ No evidence has been supplied to show that the Lead Member (for Regeneration?) was consulted in this case.

 


Part 3 also sets out another very important responsibility for the person authorising the lease:

 


’11.6 The Strategic Director Regeneration and Environment [or ODPA] may not sell or grant any lease … or otherwise dispose of any land or buildings unless the consideration received, as confirmed by them is the best that can reasonably be obtained.

 

 

As the ODPA had not been involved in discussing the terms for the lease extension, how could he confirm that the rent paid would be the best value that the Council could obtain for the Bobby Moore Bridge advertising rights? He appears to have relied on the Delegated Authority Report. And that Report relied on what Brent’s Chief Executive advised me (in good faith, I believe) was a ‘market appraisal … carried out by an independent advertising consultant who recommended the lease extension.’

 

 

Extract from the “market appraisal” letter dated 15 October 2019.

 

Again, although I had been sent this document, I had not received the emails etc. associated with it. I had been told that it had been requested by ‘phone, but how did the advertising consultant (who I will call “Consultant”) obtain the details about the proposed deal on which to base his appraisal? Having pressed further, Head supplied me with an email thread which is worth close examination.

There were just three emails, in a space of less than 24 hours, headed ‘Delegated Authority Report on Bobby Moore Bridge’. On 17 October, Officer sent Consultant a copy of that Report (which she’d signed off that day) with the brief message: ‘This is background information as discussed.Her Report had referred to a market appraisal: 

 

‘conducted by an independent outdoor advertising consultant, [Consultant] from Fortuna, who has recommended lease extension for three years on the basis of current market conditions.’

 

 


The October 2019 exchange of emails about the market appraisal for the lease extension.

 

 

On 18 October, Consultant sent Officer his market appraisal letter (see above). His email was copied to Head, who the letter was addressed to. The email offers to “tweak” the appraisal letter, if required (which is hardly what you would expect from an independent consultant!). But Officer was happy with the letter as it stood: ‘Thanks [Consultant], this perfect.’ 

 

 

Brent Council’s online “Transparency - Our Spending” records for this quarter show a payment to Fortuna Associates of £1,123-48 on 18 October 2019, under the cost heading “Advertising”. I’m sure all of the businesses that supply Brent would love to receive such prompt payment!



You may have noticed that the Fortuna letter was dated 15 October, as if it had been written before the Delegated Authority Report. It appears that it may well have been written after Officer sent the Report to Consultant, using what she had said to justify approval for the lease extension as the basis for the “Advice Note” relied on as evidence for that recommendation. If that was the case, the “market appraisal” was a false document, and the actions of those involved with its creation potentially fraudulent.

 

 

A closer look at the FoI responses I received in 2018, over the renewal of the original lease until August 2021, showed a very similar situation. Consultant had provided an Advice Note in September 2017 for a Delegated Authority Report, but it was found that the rental value was too high for it to be approved by a Council Officer. 

 

 

When it went for a Cabinet decision, the tile murals were not even mentioned. Members were told that bids had been sought from four advertising companies, and that: ‘Wembley City Estate Management submitted the best value bid, details of which are set out in the confidential appendix.’ In fact, no other companies had been invited to bid, and the only offer was that from the Quintain subsidiary. The Officer Report in January 2018 misled Brent’s Cabinet 

.

 

A week ago, I sent a formal letter of complaint to Brent’s Chief Executive (see below), along with a detailed report that also went to the Council’s Audit & Investigations team. As well as the alleged misconduct over the lease extension, I complained about the general attitude of council officers over the Bobby Moore Bridge tile murals, ever since 2013. They have been too willing to give Quintain and its subsidiaries what they want, without regard to the cultural and heritage value of those murals, and without any competitive tender for the advertising rights. The Council’s relationship with Quintain has been far too “cosy”.

 

 

 

The 1948 Olympic torch relay mural, currently hidden, and the Wembley heritage it celebrates.

 

 

I have asked for an assurance that the actions of council officers over the lease extension will be properly investigated. Nothing can be done to end the advertising lease before August 2024, but I am seeking a commitment from Brent Council now:- that any new lease will be open to competition, that it will include an option to advertise only on the bridge parapets, and not covering the tile murals, and that it should be considered and decided openly at a meeting of Brent’s Cabinet. That is the least we deserve!

 

Philip Grant.

 

Postscript: After submitting this blog article to Martin, I received a reply from Brent's Chief Executive, Carolyn Downs, which included these responses to my letter of 24 March:-

 

'Firstly, I can give you assurance that the circumstances around the approval of the lease will be investigated by our Audit and Investigations team and that any appropriate action necessary will take place as a result.'

 

'I agree that the Council will undertake the renewal of the advertising rights as you outline.

 Can I thank you for the time and effort you have put into this matter.'

 

Philip Grant's Letter of Complaint (Click bottom right for full page)