Waste management company Seneca has unveiled a
508-foot long recycling–inspired mural at its materials recycling
facility (MRF) in Wembley, North West London, in a bid to tackle a
graffiti problem at the site.
The company was approached by the Brent Graffiti Partnership, which
includes Brent council, British Transport Police, Network Rail and the
Brent Police, to address problems it had been having with vandals spray
painting the side of its materials recycling facility (MRF), after it
opened in May 2011.
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- A series of recycling-inspired images havebeen installed to tackle the graffiti problem at Seneca's Wembley MRF
The facility processes
residual waste collected from the West London Waste Partnership, and
produces refuse derived fuel that is exported to Europe.
Graffiti
On researching the issue Seneca discovered that graffiti artists
consider it bad manners to tag or paint over someone else’s art, and so
the idea of creating a street art mural was chosen as a suitable
solution to the problem, with all the artwork created using spray paint
and stencils.
Artists from across the globe as well as school children from from
Harlesden Primary School, Barham Primary School, St. Robert Southwell
Catholic Primary School, Roe Green Junior School, Gower House School and
Vernon House School have contributed designs and artwork to the
project, which includes a sculpture made entirely from material received
at the MRF.
The mural overlooks the Jubilee and Metropolitan London underground
lines running between Neasdon and Wembley Park and is created entirely
from spray paint and recycled materials.
Unveiling the mural, Michael McLarnon, operations manager at the
Seneca MRF, said: “The project was created after we had been approached
by Brent council’s Graffiti Partnership. The MRF has been targeted by
vandals and with the Wembley area highlighted because of the Olympics we
thought it was appropriate to do something that engaged with the local
community.
“We came up with the idea to create the mural and we are honoured to
have artists come from all over the world to take part in this
worthwhile project.”
Mural
The mural has taken over 6 months to create, and is thought to be one of the largest outdoor art installations in Europe.
Simon Egbor, Brent council community safety project officer and
member of the Graffiti Partnership Board said: “Over three years ago
graffiti crime was costing the council in excess of £400,000. This was a
real problem and the formation of the Graffiti Partnership Board has
managed to focus both council and external partners in not only cleaning
graffiti but setting up operations to identify graffiti vandals and
enforce action.
“We approached Seneca with this idea as the use of murals in graffiti
hot spots has proven to be a successful deterrent. This is illustrated
by past murals that we have commissioned including one on Harley Road,
Harlesden.”