Monday, 2 February 2026

Time for residents and visitors, and especially young people, to be seen and heard over hotel plans for Wembley Park public space

 Proposed hotel development from the stadium steps side of Engineers Way

I had heard that Quintain had advertised their plans to build a new hotel in the Samovar Space/Market Square at the site so I popped down on a very chilly afternoon to see for myself.

I searched around Market Square and found nothing, then spied this,  in the distance on the edge of  the Samovar Space:


 
Close up it was a rather tatty notice with a QR code to Quintain's presentation:
 
 
 
And that was it - there were no other notices or indications of the plans that Quintain expect to submit to Brent Council planners in February or March. No wonder Wembley Park residents are protesting and launched a petition which so far has over 200 signatures. (SEE THE PETITION HERE).
 
I talked to the few people who had braved the cold (although more young people would be there after school) and despite sitting close to the notice while supervising their children had no idea about what was planned and were quite shocked to find out.
 
The Samovar Space is past its best as Quintain took down the Shell Performance Stage and other bits and pieces and the play area has not been repainted, but the potential for a space in the centre of Wembley Park can still be seen.  Only a much smaller area will be left if the hotel is built. All photographs were taken about 3pm this afternoon.
 
 








When the Samovar Space was installed great play was made of the involvement of young people inits design when their voices are often not heard in major developments.
 

Julian Tollast, Head of Masterplanning and Design, Quintain, welcoming an Award for the Samovar Project, said: 

It is a sad fact that young people are often overlooked when it comes to the built environment. With this in mind, we are extremely proud of the work we have done, and are continuing to do, via Seen & Heard to make Wembley Park and the wider area a more welcoming place for all. To succeed at these awards and represent not only the Borough of Brent but London as well was an honour for all involved.

In this case it  seems it is not just young people who are not being 'Seen and Heard' but Wembley Park residents and  visitors.

What a contrast to the optimism of just over 2 years ago as demonstrated by this video:

     

• Date of planning submission February/March 2026.

• Planning determination will take around 3 - 4 months and if approved construction will not commence until end of 2026 at the earliest.

• Construction likely to take 2 - 3 years.

• If you wish to make any comments or have any questions on these proposals, please  send them to :

Development@wembleypark.com

https://www.quintain.co.uk/site-services/nw04

 

 IF YOU AGREE WITH THE OBJECTORS SIGN THE PETITION HERE

 

16 comments:

Anonymous said...

The strong do what they can and the weak suffer what they must.

Anonymous said...

Such incurious politicians Brent has. High quality modern to scale public squares are a possible and in car-free towerscapes, some would argue an essential public good of enormous social value thinking long-term about Wembley Mega City.

Anonymous said...

All in all, just another tower in the tower wall.

Philip Grant said...

Please DO submit your comments to the Quintain/Wembley Park consultation. The planning application will have to supply a supporting document about the "community engagement" undertaken ahead of the application, and the more people who share their views that losing the current open spaces, the better!

Another aspect of the proposals which I included in the comment I submitted was the loss of the Wembley Splay thoroughfare, which has provided a convenient route between Olympic Way and Wembley Library, the Civic Centre, Arena / Arena Square and the LDO since 2013.

This would be blocked off to become the site of one corner of the hotel building under Quintain's proposals, forcing pedestrians to take a longer route that uses a section of pavement beside Engineers Way, rather than the traffic free walk through the market square.

There are various reasons why the NW04 proposals are not a good idea for local people and visitors, and an overdevelopment which should be opposed. It is up to all of us who feel that way to do what we can to prevent them from happening.

Anonymous said...

The multi-billion pound developers push through what they want to make huge profits with the backing of Brent Council whilst us residents get ignored!

Anonymous said...

the posters must have been removed by someone because i saw several around the area when i was there in jan.

Anonymous said...

Incredibly dull looking design, joyless and grim.

Anonymous said...

Does this grown population only need a hotel?

Anonymous said...

This article has made me look into the planning for Samvar square use and i found the planning permission on the council website. The permission is numbered 21-3310 and there is a condition which says the use of the samvar square to stop on 10 November 2026.

Anonymous said...

This is why overdevelopment zoned will not engage with local residents, as the opaque final plan for what no one local wants- the unliveable non neighbourhood, no public services, no public realm, no public good, no sunlight, structured in by hostile design. Another country, such zones where tax is paid as tribute to our lords and betters.

Anonymous said...

32 concerts at Wembley Stadium this year on top of the usual major sporting events = Quintain wanting to cash in asap £££

Anonymous said...

Probably time for a neighbourhood plan/neighbourhood forum for Wembley Park City. A neighbourhood forum meets regularly, has planners present and local consumers are allowed a view and included in decision making based on a transparent partnership plan.

Quintain would need to before local public justify building on their main public market square and blocking up a public right of way in a car-free towers high density area. Kilburn, north of the rail tracks has such a neighbourhood forum, South Kilburn overdevelopment on public land that floods is in fact surrounded by such neighbourhood forum areas of local inclusion rights and safeguarding from overdevelopment and design-by-greed.

Anonymous said...

This Bad Growth Brent is how the pointless Euston HS2 tunnel is to be paid for. There is already a rail line from OPDC to Euston, so why does Labour need two rail lines to the same place one costing taxpayer £ billions?

Anonymous said...

Car-free towers can and should be high quality neighbourhoods, there is enough tax collected in these areas to deliver on that. Diagnosis is needed as to why tower high quality neighbourhoods are not happening in Brent. The way Brent turns its back on Old Oak Common Britain's biggest station, while Hammersmith and Fulham and Ealing fully lock into its opportunity is telling of Brent's political fail. Not enough cake to go round these boroughs?

Anonymous said...

Re this hotel blocking-up of a public right of way. This public right could be added to the definitive map and statement of public rights of way. The Wembley half of Brent has such a safeguarding legal map and list, so should be easy to add this particular right of way to it.

The Willesden half of Brent has no such legal safeguarding of public rights of way as a definitive map and statement of public rights of way is considered too expensive to produce by Brent. Misrule and unjust, especially given Brent is overdevelopment of car-free housing towers where direct movement to stations, parks and local centres should be a basic protected right.

Anonymous said...

If it was a conservation area of de-growth and car owner family houses, would this walking route be blocked-up?