Two years ago a video explained how young people created the meanwhile Samovar Space at Wembley Park - soon to be redeveloped

 

Quintain statement on the future of Samovar Space at the foot of the Stadium Steps - hotel or offices planned plus creation of two new public spaces

 

 The current layout - the removed Soundshell in the foreground

 

Quintain have replied this afternoon to my request for information regarding the future of the Samovar Space at the foot of the Wembley Stadium steps. Apparently my earier communication to them went astray.

 

Over the last couple of weeks we have been in contact with Brent Councillors, Planning team, Landsby Residents and our Resident's Team at Quintain Living relating to Plot NW04 and the existing meanwhile uses of Market Square and Samovar Space clarifying the following:

 

To the Landsby Resident's Team:

Together with Brent Council we have a vision for the transformation of Wembley Park that will be delivered in phases. The later plots to be developed have been enlivened in the interim as 'meanwhile uses' with Brent Council's full support. The Samovar Space is a brilliant example of this. Designed with input from local young people and enjoyed by many. 

 

The removal of the soundshell does not signify the closure of any part of Market Square or Samovar Space that will remain for at least the next 12 months. The Soundshell was moved to due to the need to undergo significant repairs and to allow space for upcoming Coldplay concert activations.

 

The 'NW04' site next to Landsby was granted outline planning approval in 2011 and was revised in 2018, and has formed one of our meanwhile plots for development later in the masterplan. 

 

To Brent Council:

 

Samovar Space and Market Square form part of plot NW04 in the Wembley Masterplan.  They are both meantime (temporary) uses of the plot until the building development is brought forward.  Market Square and “Wembley Splay” were primarily built to facilitate a more direct pedestrian connection between Olympic Way and Wembley Park Boulevard around the old Pedway.  Samovar Space was part of a project co-curated with young people in Brent.

 

NW04 has outline planning approval for either a Hotel or Office use and the form and position of the building on the site were approved in 2018*.

 

Designs are currently being prepared by Quintain for a Hotel on the site and it is intended that the Reserved Matters Application (RMA) will be submitted in early 2026.  Engagement with residents and other stakeholders will take place as part of the process before the application is submitted.

 

Recent “construction” activity on site has been related to the various site surveys – topographical, ground investigation etc – that are necessary to inform the design.

 

There have also been quite a few event activities on the site, sometimes related to the various concerts and other events happening in the stadium this summer.

 

It is important to note that The Soundshell, which formed an integral part of Samovar Space, was removed due to the need to undergo significant repairs and to allow space for the upcoming Coldplay concert activations. The removal of the soundshell does not signify the closure of any part of Market Square or Samovar Space which will remain for at least the next calendar year.

 

The approved parameter plans for the NW04 site allow for the creation of two new public spaces.  A combined space that fulfils the functions of Market Square and Samovar Space is created – effectively rotating the space through 90 degrees to sit along the Engineers Way frontage, linking Olympic Way to the Civic Centre and Wembley Park Boulevard.  A second space is created as a “pocket space” that will sit as a terraced area roughly where Wembley Splay is located at present.

 

The Cherry Trees in the southern part of Market Square will be retained and reconfigured as part of the design.  The various elements within Samovar Space were designed to be relocated and we will be reusing the structures where possible or donating them to local community groups, charities etc where this isn't feasible?

 

The overall construction process will be described in the construction method statement.  There will be further liaison over the construction arrangements as has been the case for all of the plots constructed at Wembley Park.

*Planning reference 2018/0968 LINK

Former Palace of Arts and Industry, Engineers Way, Wembley, HA9
Proposal	Minor Material Amendment to vary Condition 4 (Approved Drawings) of planning permission reference 14/3054 (dated 21 October 2014) for an outline application for the demolition of existing buildings and redevelopment of the site to provide up to 160,000sqm of mixed use floorspace. (See previous application record for full description of development). The minor material changes sought are to create a new south facing public square fronting Engineers Way, to increase the height of the previously approved main building from 88.5m to 100m AOD, the reduction of the length of the previously approved block plan, changes to the massing of the previously approved building form, the creation of a collonaded single storey pavillion building along Olympic Way, increased basement level, and the provision of pedestrian and public realm improvements, and a bridge link to Brent Civic Centre.
Status	Approved.

 Images from that application:

 

The alternatives from an early PowerPoint presentation:

 

 

Wembley Park residents encounter wall of silence over plans for the Samovar Space following sound shell removal and surveyor activity

 

Wembley Park visitors and residents of Wembley Park will be familiar with the Samovar Open Space with its concert shell and play area at the foor of the stadium steps. This is what Brent Council wrote about it:

Seen & Heard and the Apprenticeship gave young people aged 16-24 a voice in the design and management of their local public spaces at Wembley Park.The outcome includes Samovar Space, a purpose-built area at the foot of the Olympic Steps and Wembley Stadium, designed for and by young people as part of the Apprenticeship in City Design.

Samovar Space is an inclusive space designed for and by young. The aim was to design a place to ‘just be’. It features dining, shelter and collaborative areas, including a purpose-built platform that will play host to events for young people throughout the year.

The engagement with young people sustained over four years and sees young adults aged 16-24, who are often overlooked by conventional development and planning, working with architects and developers to co-create spaces and places that are welcoming for them. 

 This is the space now following removal of the concert shell;

 

Now Wembley Park residents are protesting that they have neither been seen nor heard over potential redevelopment of the site butare suspicious after seeing surveying work in progress:

It seems as though Quintain have decided that they are going to exercise their old planning permission for the NW04 site right next to Wembley Library, which will result in the destruction of the Market Square and Samovar Space community spaces.

The sound shell bandstand was removed from the Samovar Space, ironically during the night after Wembley Park’s recent Coldplay community event, held in the sound shell. Wembley Park and Quintain celebrated the event and the community space on social media that evening, though didn’t mention in those posts that right after the event they were dismantling the sound shell.

They aren’t being open with the local community or with existing or new renters in their Landsby East building (which is directly next to the construction) as to what their plans are, or that a major construction site will be appearing next door.

The planning permission was granted many years ago, before there was anything in the area, but now there is a significant local population with large residential buildings all-around, plus the space between Wembley Library and Olympic Way has become a vibrant and much used community space that is also useful for Wembley Stadium events (the old Silver Car Park space is often used for merch areas or fan zones).

It sounds as though they are planning to construct a mixed-use office or hotel in the space, with a small and uninspiring paved square as a concession to Brent Council. This in no way replaces the trees in Market Square or the multifunctional space that exists currently.

It’s hugely disappointing that local residents are a) not being given any sort of consultation opportunity and b) Quintain are not being transparent and pro-active about informing the community of what is going on.

 A resident spotted the sound shell dumped in the nearby Union Park:

 The public space was the result of Brent Council reaching an agreement with Quintain not to build on NW04 in order to provide a public space beside the Civic Centre. This was part  of the £17.8m CIL money that Brent Council paid Quintain for Olympic Way improvements, including the demolition of the pedway and installation of the stadium steps.

 

 The NW04 site in context

Extract from Cabinet Report 24th July 2017:

Cabinet approve a contribution of up to £17.8 million towards the delivery of the Olympic Way Zones B and C.

2.2 That such a contribution would be contingent on Quintain:

a) Not pursuing development of site NW04 adjacent to the Civic Centre to the extent currently permitted in the parameters plans associated with outline planning permission 10/3032

b) Working with the Council to deliver a development that better complements the role and setting of the Civic Centre, in particular creating a significant new square outside the Civic Centre Library

c) Agreeing a business plan and heads of terms, between Quintain and the council, for the future sharing and reinvestment of net income generated through assets on Olympic Way.

 Apart from the Samovar Open Space, trees and the orange seating area the space outside the Civic Centre has also been used for market stalls:

 Interestingly what appeared to be future plans for the space appeared on the website of Flanagan Lawrence, leading Wembley Park architects,   https://www.flanaganlawrence.com/nw04   but the page was taken down, perhaps as a result of residents asking questions.

I am still waiting for answers to my enquiries of a week ago about future use of the site from Quintain and Brent Planning and have tried again today. Residents also report a wall of silence:

Several residents have shared that they've since also reached-out to Brent Council (the two Wembley Park Councillors and also Cllr. Butt) and have equally had radio silence. One said they asked Wembley Park's event manager, who also evaded answering the question. 

 

Another said they had reached-out to Quintain Living's head of operations for clarity seeing as they had just signed a 12 month contract in the Landsby East building and no-one mentioned anything about future construction work, again, radio silence.

 

It seems as though they are trying to do 'something' with the site, but for whatever reason do not want the community to know any details...

 

 

 

 

The curtain comes down for the very last time at the Wembley Majestic Cinema - the final part of the local history series

This the last of the local history series on the Wembley Majestic by Tony Royden and Philip Grant. I would like to thank them for the guest  articles that are clearly the result of a great deal of research and preserve another piece of Wembley history.

 

1.The Majestic Cinema from Park Lane, early 1950s, with a carnival procession passing by.

 

We hope you’ve enjoyed the two previous instalments of our story, taking us up to the cinema’s opening night on 11 January 1929. If you missed them, “click” on these “links” for Part 1 and Part 2. 

 

After all the hype and publicity behind Wembley’s new ‘super cinema’, the Majestic finally opened its doors to the public on Saturday 12 January 1929 and the audience were treated to a one-day special programme: On the bill were variety acts and two black-and-white, silent movies, with the headline feature film, “Across the Atlantic”, starring Monty Blue and Edna Murphy - a 1928 US, hour-long, romantic drama. With its first takings at the box office, the Majestic was now up and running as a business.

 

2.The Majestic’s advertisement from the “Wembley News”, 25 January 1929.
(Brent Archives – local newspaper microfilms)

 

From that day, the Majestic adopted a regular pattern of screening two films a week: Monday to Wednesday (the first film) and Thursday to Saturday (the second film), with Sunday being a day of rest, until the law was changed in 1932. Often billed alongside the movies would be live variety acts, performed on the Majestic’s stage and music played on the cinema’s Kinestra organ (sometimes to accompany silent movies and other times solo pieces would be performed in the interludes).

 

3.The Majestic’s projection room and its equipment.
(“Kinematograph Weekly”, 17 January 1929 – image courtesy of the British Library)

 

An article published in the “Kinematograph Weekly”, 17 January 1929, stated: 'The Majestic embodies every principle of the best West End practice and there can be few similar halls which will bear comparison with the building, especially as regards the equipment of the projection box, which should serve as an example of modern installation of this nature.' The projection room was indeed something to be proud of, but no sooner had the Majestic opened, a major transition in cinematic history was taking place.

 

In October 1927 the very first “part-talkie” movie “The Jazz Singer” premiered in America – and it was an instant hit. The film screened at London’s Piccadilly Theatre in September 1928 and in the same month, British Talking Pictures Ltd (a newly formed company), had acquired a former British Empire Exhibition building at Wembley Park, to open a film studio – later claiming it to be the first fully equipped talking-picture studio in Europe. A new era of ‘talking movies’ had arrived and although the Majestic had top class film projectors, it would soon have to change and move with the times – an added expense they didn’t see coming.

 

4.One of W.E. Greenwood’s interior designs, in the Majestic Cinema’s auditorium, colourised.
(From the “Wembley News” supplement, 18 January 1929)

 

Other changes were also on the horizon: By the end of 1929, Wembley’s Majestic Cinema had changed ownership from the original company of local businessmen, led by R.H. Powis (a County Councillor and public works contractor), to the ‘Majestic Theatres Corporation Ltd’, headed and chaired by W.E. Greenwood – the highly acclaimed atmospheric interior designer of Wembley’s Majestic cinema. The new company seemed to have legs and in December 1929, “The Bioscope” reported that a second “Majestic” cinema had opened in Staines and that there would be a third “Majestic” opening in High Wycombe (both with interior décor designed by Mr Greenwood) to add to the Wembley “Majestic” which the new company now owned.

 

How did the two rival cinemas in Wembley respond to competition from the new Majestic ‘super cinema’? The change in the style of the Majestic’s weekly programme advertisements in 1933 was a sign that something was going on!

 

5.Majestic Cinema programme adverts from the “Wembley News”, April and December 1933.
(Brent Archives – local newspaper microfilms)

 

The Elite Cinema (with 1500 seats) located in Raglan Gardens (now Empire Way), closed in March 1930 and, after internal reconstruction, reopened in May 1930 as the Capitol Cinema, increasing its capacity to 1637 seats. It was refurbished again in 1933 and it was around this time that the Capitol and the Majestic decided the best way forward for both businesses to prosper would be to operate under one umbrella. It turned out that they were now both ultimately owned by County Cinemas Ltd (though operated through a local subsidiary company). The ownership change was publicly confirmed from July 1934, when their weekly programmes were displayed in joint advertisements.

 

6.Majestic and Capitol Cinema programme advert from the “Wembley News”, 5 July 1934.
(Brent Archives – local newspaper microfilms)

 

The Majestic’s other, and nearest, rival (as you can tell from the aerial photograph below) was the smaller, privately-owned, Wembley Hall Cinema – located at the corner of the High Road and Cecil Avenue. It was 1935 before its proprietor, Miss Nora Thomson, decided to rebuild and modernise her cinema, increasing the seating capacity from 560 to 1050. This may have been in response to competition from the Majestic, or even from the rapidly-growing Odeon chain that had opened cinemas in Kingsbury and Kenton in 1934, and had plans to open another cinema even closer, in Allandale Avenue, Sudbury, in 1935. But with the film industry growing at an exponential rate, and on the cusp of what was considered to be the ‘Golden Age of Cinema’ (with people flocking to see their favourite movie stars and latest film releases), Miss Thomson’s decision to expand may have simply been to reap the rewards of that.

 

7.Aerial photograph showing part of Wembley High Road in 1938, with arrows showing the two cinemas.
(Britain from Above, image EPW056263 – courtesy of Historic England)

 

The outbreak of the Second World War in September 1939 may have had a profound impact on County Cinemas Ltd as (in the same month) it was sold to Oscar Deutsch’s Odeon Cinema chain. The Majestic managed to keep its name, and both its cinema and ballroom played their part in helping to keep up the morale of local civilians during the dark wartime years.  But more changes were afoot, when the Rank Organisation bought control of Odeon Cinemas following Deutsch’s death in 1941. As for the Capitol Cinema in Empire Way, that too played its part in the war effort when, in 1943, it was requisitioned to use as a shelter for people displaced from their bomb-damaged homes – it was never to reopen as a cinema again.

 

8.Two adverts for events at the Majestic in May 1943. (Brent Archives – local newspaper microfilms)

 

From the end of the war through to the mid-1950s, the film industry experienced a period of prosperity, marked by a series of box office hits shown at the Majestic from Paramount Pictures, whose Academy Award winning films included "Sunset Boulevard", "The Greatest Show on Earth", "Shane" and Cecil B. DeMille's "The Ten Commandments".

 

9.Wembley High Road in the early 1950s, with the Majestic Cinema on the right. (Colourised photograph)

 

In January 1956, after it was decided that the Majestic needed a more modern feel, applications were submitted for new signage for the front of the building: The café was to become the “STARS espresso bar and restaurant”, and a large vertical illuminated “ODEON” sign was to be placed above the entrance door. The Majestic’s name was formally changed to the Odeon in March 1956 (although local residents still referred to it as The Majestic!). 

 

Meanwhile, the Wembley Hall Cinema, which had operated independently for 25 years under the ownership of Miss Nora Thomson, came to an end when Miss Thomson retired and sold her cinema in February 1956. The cinema closed for two weeks for rebranding and reopened on 25 March under the new name of “Gaumont”. This should have rung alarm bells, as both the Odeon and Gaumont cinema chains were owned by the Rank Organisation.

 

At that time, the Majestic’s future may have still looked bright, especially when more illuminated signs appeared on the front of the building in 1957, advertising the “Victor Silvester Dance Studio” – this would have been a huge draw. The famous Wembley-born ballroom dancer and band leader ran a chain of schools teaching ballroom dancing, and one of these opened in the Majestic’s ballroom. 

 

10.The Odeon (former Majestic) Wembley, with signs for the Victor Silverster dance studio, around 1960.
(Brent Archives – Wembley History Society Collection – colourised version)

 

However, television had arrived and its popularity was rapidly growing. By 1960, box office takings were on the decline and ‘The Golden Age of Cinema’ was coming to an end. During this period, Wembley had three cinemas, all in close proximity to each other – the Majestic, the Gaumont and the Regal/ABC (which had opened on Ealing Road, 8 February 1937). The market share wasn’t enough to go around and so something had to give.  

 

The Rank Organisation had probably been considering getting rid of one of their two Wembley High Road cinemas for some time (especially as they had already closed their Odeon cinema on Allandale Avenue, Sudbury, in October 1956). When a potential buyer came knocking with an offer for the much larger of the two cinemas, located in a more desirable position for shopping, the writing was on the wall for the Majestic.    

 

On Thursday, May 25 1961, Wembley residents awoke to read a front-page headline in the “Wembley Observer” that must have shaken them to the core. It read: “Former Majestic closes on Saturday. WEMBLEY LOSES ITS ODEON CINEMA.” Inside, instead of the usual programme advertisement, was an announcement from the cinema itself stating: ’The management regret that this Theatre will be closed as from Sunday, May 28th’.

 

11.The front-page story in the “Wembley Observer”, 25 May 1961.
(Brent Archives – local newspaper microfilms)

 

12.The Odeon programme advert from the “Wembley Observer”, 25 May 1961.
(Brent Archives – local newspaper microfilms)

 

If the news wasn’t shocking enough, it was also announced that the dance studio and restaurant had been told they must close on the same day. The Observer further reported that the Rank Organisation had, that week, submitted an outline planning application to build a supermarket on the cinema’s site. It was the end of an era – Wembley’s beloved Majestic/Odeon was to be no more. Its wonderful stage curtain had fallen for the last time. 

 

13.The Majestic Cinema’s safety curtain - colourised.
(From the “Wembley News” supplement, 18 January 1929)

 

Out of the two cinemas on Wembley High Road, it was the Gaumont that went on to fight another day. When the Majestic closed, the Rank Organisation simultaneously rebranded the Gaumont to their more popularly known Odeon name, and there it continued as the Wembley Odeon until it closed in January 1975. (The building was used again from 1976 to 1981, as the Liberty Cinema, showing Bollywood films, before it was finally demolished.)

 

14.The former Wembley Hall Cinema, as the Gaumont (1956) and Wembley Odeon (1962).
(Images from the internet)

 

Only a third of a century after it was built, Wembley’s Majestic Cinema was demolished. The building which replaced it opened as a C&A Modes clothing shop in 1962. More recently, readers may also remember this as a Wilkinson’s “Wilko” store, but that too has gone. 

 

15.The 1960s building on the former Majestic Cinema site, from Park Lane, June 2025.

 

Sadly, the Majestic Cinema and its name have long disappeared from our High Road, but we hope that this short series of articles has helped you to visualise the grandeur of Wembley’s own “super cinema” and in some way, helped to preserve its memory. R.H. Powis, whose dream it was for local men to build the Majestic for the enjoyment of local people, is also long gone. But in his capacity as a public works contractor, his name has not entirely disappeared from our local streets – if you keep your eyes peeled, you may just see it as you stroll through the area!

 

16.An “R.H. Powis – Wembley” manhole cover. (This one is in Slough Lane, Kingsbury)

Tony Royden and Philip Grant.

June 7th-11th bus diversions for 92, 206 and 440 routes due to Fifth Way, Wembley Park, closure for crane operations

Due to the closure of Fifth Way, Wembley Park, for crane operations from 7th June at 00.01 until 11th June 23.45 buses will be diverted as follows: 

92 Drury Way will miss stops from Wembley Stadium Station to Ikea Brent Park

206 towards Kilburn Park Station will miss stops from Lycee International / Kings Drive to Hannah Close. 

440 will not serve stops between Olympic Way and First Way.

VE Day 80th anniversary, and other Brent history events for May

 Guest post by local historian Philip Grant

 

Title slide for VE Day anniversary talk at Kingsbury Library on 6 May.

 

The Spring 2025 “Your Brent” magazine promised ‘exciting events across Brent libraries commemorating the 80^th anniversary of VE Day’, and frontline staff at our Council-run libraries have been under pressure to deliver on that promise! As a result, I was asked (and agreed) to prepare an illustrated VE Day talk, which I will be presenting at a Kingsbury Library coffee morning event on Tuesday 6 May, from 11am to 12noon. If you would like to come, you can find out more and reserve your place using this “link”.

 

As the request was made at fairly short notice, I had to use some of my existing Second World War material in putting the powerpoint slide show together, including an article I wrote for the 75^th anniversary, as part of the 2020 weekly “local history in lockdown” series for Wembley Matters and Brent Archives. My talk will cover not only the celebrations in May 1945, but also the six years before that in Wembley and Willesden, and the slides may also be shown in other Brent libraries on Thursday 8 May. As my introductory slide makes clear, it is a talk that celebrates the end of war, not war itself.

 

 

 

The only other special event for the VE Day anniversary in Brent libraries that I am aware of is a lunchtime concert at Willesden Green Library on Thursday 8 May, from 12noon to 1pm. This free 1940s musical hour will be given by the Bluebelle Trio. For more details, and to reserve your place, “click” here.

 

The Bluebelle Trio (Image from the Brent Libraries, Arts and Heritage Eventbrite page)

2025 is also the centenary of the second year of the British Empire Exhibition at Wembley Park. Brent Civic Centre is on the site of part of that exhibition’s Palace of Industry, so it is appropriate that Wembley Library will be the venue for my talk on “A Day Out at Wembley Park in 1924”, on Tuesday 20 May, from 6.30 to 7.30pm.

 

Title slide for my talk at Wembley Library on 20 May.

 

This is almost the same presentation that I gave at a Kingsbury Library coffee morning in July last year, but by putting it on in the early evening, and in Wembley Park, I hope it will make it more accessible for people who are working during the day. If you would like to attend this guided tour, in pictures, around the 1924 exhibition you can reserve your free place here.

 

If you are interested in the British Empire Exhibition, and particularly in the part it played in 1920s British design, then Wembley History Society’s meeting on Friday 16 May may appeal to you. Dr Kathryn Ferry will be presenting an illustrated talk on “Wembley 1924 – The First Concrete City”. The meeting takes place from 7.30 to 9pm at St Andrew’s Church Hall, Church Lane, Kingsbury, and visitors are welcome. You can see more details on the poster below. [I have been watching some of the “Villages by the Sea” programmes on iPlayer recently, and Kathryn Ferry appears as a guest expert on seaside history in several of them, so I know that she is an excellent speaker!]

 

 

There are other Brent Libraries events, for both adults and children, which you can check out on the Libraries, Culture and Heritage Eventbrite page at any time, by using this quick “link”:

http://tinyurl.com/jjhjrrzs

 

I hope that at least some of these events will be of interest to you, and look forward to welcoming you, if one of mine finds its way into your calendar!

Philip Grant.