Brent Council to launch 'plastic free' Wembley campaign

From Brent Council

Plans have been announced to rid Wembley town centre of all plastic shopping bags and plastic cups, in a bid to become 'plastic' free.

The campaign which officially launches Thursday 15th November focuses on the borough's most visited area and aims to reduce plastic use there by 15 per cent by 2020, in time for the European Championships and the celebration of Brent as the London Borough of Culture.

The project is run in partnership with Wembley Traders Association and in Your Face Advertising and through it the Council hopes to encourage all businesses to commit to eliminating single plastic use, which for Wembley's green grocers is a staggering 100,000 plastic bags a week.

Poly Lactic Acid (PLA) cups, Vegetable Starch refuse sacks and ecoMEDIAbox's (an alternative carrier bag) are being handed out free of charge to greengrocers and bars currently piloting the scheme. It is hoped that these compostable and 100 per cent biodegradable items, made from plants such as corn, cassava and sugar cane, are taken up by all retailers and businesses across the town centre.

Cllr Krupa Sheth, Lead Member for Environment, said:

We're committed to doing what we can locally to help this greater issue. Through this innovative project we are hoping to significantly change the amount of plastic waste across the town centre, especially at larger sites such as Wembley Stadium and Wembley Park Drive, where the number of plastic cups used on one single event day averages 160,000.

Cllr Shama Tatler, Lead Member for Regeneration, Highways & Planning, said:

We are all aware of the global problem created by our use of plastic and on a local level in Brent are working with businesses to address fundamentally unsustainable habits of shopping and leisure in the borough. It's not something that we can do alone, it relies on the support of our local businesses and shoppers to get on board with what we are trying to achieve.

Businesses and residents can follow the campaign on Instagram: pfwembley, Twitter: @pfwembley #PlasticFreeWembley and Facebook: Plastic Free Wembley

Barnet Unison launch great recycling video and song

Greenpeace hail spoof Coca Cola ad success

The Kilburn Times LINK reports that Camden Greenpeace protested outside Brent Civic Centre today ahead of the Coca Cola truck's visit to the LDO tomorrow.

Greenpeace are campaigning against the soft drink company's use of plastic bottles that are poluting the world oceans. This is what they had to say about their Christmas campaign against Coca Cola:

At the top of Coca-Cola’s Christmas list is the warm glow of good PR. From the nationwide tour of its iconic red truck to the hyped release of its famous Holidays are Coming advert, Coke’s marketing has gone into overdrive. But this year the brand is sharing the spotlight with our ocean plastics campaign. We’ve been riding the wave of Coca-Cola’s relentless advertising – and being seen in all the right places.

We’ve been popping up to call on the world’s biggest soft drinks company – the maker of  3,400 plastic bottles a second – to do our oceans a festive favour and ditch throwaway plastic. In the UK alone, 16 million plastic bottles a day aren’t recycled and many of these end up in our oceans. A glitzy ad campaign won’t change that: we need Coca-Cola to take responsibility for its plastic packaging at every step.

So here’s how our spoof of a well-known Christmas ad has wormed its way into the heart of Coke’s precious PR push.

Owning the conversation the day Coke released its Holidays are Coming advert 

The challenge for us was, how do we hijack Coke’s PR push when we can’t compete with its advertising budget? We decided to gate-crash Coca-Cola’s release with our own video launch hours before. There’s an annual flurry of Christmas adverts by big brands like Coke and we wanted to see if we could nab a bit of their newsworthiness and reach a bigger audience by taking over the hashtag. And thanks to you it looks like we succeeded. According to Blurrt, 66% of the conversation about Coca-Cola on the day we launched was taken by tweets mentioning Greenpeace UK. When you followed #HolidaysAreComing you discovered, “Greenpeace UK released an advert the same day as Coca-Cola, calling them out for the amount of recyclable plastic bottles dumped into the ocean each year.” Win!

Marketing media love our ad 

We wanted our video to reach Coca-Cola’s PR team directly, and calculated that the best way to do that was to make something that their industry bible might feature. We wanted our parody to replicate the slickness of the original and look like it could be the real thing. And it paid off – we made headlines like Soft focus, subversive unease: how Greenpeace parodied the iconic Coca-Cola Christmas ad and Lower budgets, higher impact? Our Christmas panel on the charity campaigns cutting through the crowd. And now it looks like we might have actually taken Coke’s place. PR Week highlighted ours as one of the season’s best adverts and we’ve made it into their top five Christmas campaigns! The favourite is out to a public vote here.

A global campaign for a global brand 

So far we’ve had over 3.5 million views on Facebook worldwide. It’s been shared from Australia to Africa, in the US and New Zealand, in Turkey, Israel and Germany, and many more. We might just have taken the shine off Coca-Cola’s Christmas. We’ve definitely heaped on the pressure for Coke to start 2018 with a new year’s resolution to seriously curb its plastic habit.

Join us here.