Sandra White (Photo: Brent Council)
Sandra White, chosen by Brent Council to head up the Pride in Place project, added some context to the Next Door link to the Wembley Matters article published recently.
I am both honoured and humbled by taking on this role. The Community Panel will choose how the funds are spent - No one individual will have power, and the ideas will be presented and put forward by local residents - Obviously we can't and won't do everything, but we will have a good go at it.
Pride in Place Programme funding over a 10-year period is split into 63% capital and 37% revenue. Capital Funding (63%) is money used for physical assets and infrastructure.
Usage: Building or upgrading community facilities, parks, sports grounds, high streets, and public spaces. Revenue Funding (37%) is Money used for day-to-day operational costs and services.
Usage: Running local programs, community engagement events, staffing, and civic capacity building.
This a huge role, a daunting role, but this investment can be used to make a difference and by coming together and taking action together we can hopefully build a sustainable foundation for change for the future of Harlesden. Just to add... I'm not a politician but I am a grafter, and I am here to serve. Also just to make this clear - this is a voluntary role - there is a £5K stipend, so not a paid post.
Funded by City Challenge money to encourage SMEs in Harlesden (Photo: Brent Council)
The Harlesden City Challenge project, part of an urban regeneration programme initiated by Tory Minister Michel Heseltine in the early 1990s, may have lessons for the Pride in Place project. Gerry Davis was the Chief Executive of Harlesden City Challenge and was based in Challenge House in Harlesden High Street.
£150,000 was spent on artworks some of which still remain scattered around Harlesden, but the real question is what wider impact did the project have on employment, social cohesion on equality.
The £37.5m 4 year project is claimed to have created 2,000 jobs, mainly in Park Royal and improvements in housing in Stonebridge and Harlesden. It funded High Street improvements including new street furniture and public art and restored and expanded adult education and community services at the Victorian Morland Gardens villa. See Philip Grant's article HERE.
Time permitting I hope to look deeper in the City Challenge experience










