Nearly 100 years ago plans were put forward for a 'Super Cinema' in Wembley: The Wembley's Majestic Cinema Story - Part 1

Local History Post by Tony Royden and Philip Grant.

1.The Majestic’s front elevation drawing, from the 1928 planning application.

 

Today there are multiple ways we can view films; at the cinema, on free-to-air television, blu-ray, DVD or the many streaming platforms which we can even watch on our smartphones. But 100 years ago it was a very different story. The cinema was the only place for the public to go, which they did in their thousands to see the latest releases. Back then, the cinema (or ‘Picture House’, which popularised the colloquial expression “going to the pictures”), would have shown black-and-white silent movies, accompanied by incidental music being played live on a piano, or sometimes by a small orchestra.

 

Wembley got its first cinema in 1915, when a former roller-skating rink at the corner of the High Road and Cecil Avenue was roofed over and converted to the Wembley Hall Cinematograph Theatre. It had around 500 seats and offered continuous showing of “animated pictures” in the evenings, with matinees on Wednesday (the early closing day for Wembley’s shops) and Saturday afternoons.

 

2.Wembley Hall Cinema advert and postcard, both from c.1920.

 

By the 1920s, Wembley was a fast-growing suburb of London, thanks to the British Empire Exhibition (which brought in millions of visitors) and an attractive “Metroland” marketing campaign encouraging people to make it their home – a far cry from the crowded and dirty centre of the capital. Residents were looking forward to having a cinema with more than the very basic facilities of the Wembley Hall, and when a large cinema chain put up a signboard in 1926, on a piece of land at the corner of the High Road and Park Lane, promising that a ‘super cinema’ would be built there, it seemed that they would soon have one.

 

3.Looking west along Wembley High Road in the 1920s. (Brent Archives – Wembley History Society Colln.)

 

Two years passed, and despite the signboard still being displayed, no building work had begun. Thankfully, two Wembley men were chatting on the pavement, and one declared: ‘If they are not going to build a cinema, it’s about time we had one.’ That man was R.H. Powis, a County Councillor and public works contractor with offices at 12 Neeld Parade (Wembley Triangle). Powis’ vision of a Super Cinema was one that incorporated shops, café and ballroom and he wasted no time in gathering a group of local businessmen together, to form a company that would actually undertake the work to build it.

 

4.Photo of R.H. Powis from the 18 January 1929 “Wembley News” supplement. (Brent Archives)

 

Powis was no stranger to championing large entertainment projects, as he had been a leading figure in organising Wembley’s staging of an Elizabethan scene, involving over 2,000 local residents, for the Pageant of Empire at the British Empire Exhibition in 1924 (taking a starring role himself, as Sir Francis Drake!). He became the Chairman, and other investor/directors included Charles Aldridge, who had a confectionery shop at 5 Neeld Parade, and E.C. Mitchell, whose bakery business was at 112-114 High Road. With a formidable local team assembled they named the company The Wembley Majestic Theatre Ltd (because their vision was for a super theatre of grandeur that would be nothing short of majestic), and the ball was rolling.

 

First, they needed a site on which to build the cinema, and again local contacts were useful. Another leading supporter of Wembley’s part in the Pageant of Empire was the district’s Medical Officer, Dr Charles Goddard. He was currently raising money for the new Wembley Hospital, and was a trustee of the charity which owned the original Cottage Hospital, built with money donated by Anne Copland in 1871. This Victorian building, which had become a private house called “Elmwood”, was located on the High Road, next door to the then recently-built Post Office (currently “The Robin” gastropub). It had been rented to a local builder, James Comben, of Comben & Wakeling Ltd, but now it was vacant and available to buy!

 

5.“Elmwood” in the 1920s. (Both images from the “Wembley News” supplement)

 

By coincidence, “Elmwood” was directly across the road from where the original ‘super cinema’ signboard was placed on derelict land two years previously and where the cinema chain had promised to build their cinema – the location of which was to play a significant role for what was about to happen.

  

6.The Majestic Cinema site location plan, from an original planning application drawing.
(Brent Archives – Wembley plans microfilm 3474)

 

Next, Powis and his fellow directors needed architects for the new building, and as the cinema was being built with local money, they chose two local men for this assignment. J. Field and H.J. Stewart were a firm practicing from a private house at 2 Christchurch Avenue, near Ealing Road. They submitted their plans to Wembley Urban District Council on 6 February 1928, and these were approved by the Council’s Surveyor two days later!

 

7.J. Field and H.J. Stewart, the Majestic Cinema’s architects. (From the “Wembley News” supplement)

 

8.Field and Stewart’s main drawing for the cinema. (Brent Archives – Wembley plans microfilm 3474)

 

The contract for building the cinema was put out to tender, and the directors received thirty bids. They gave the work to W.E. Greenwood & Son Ltd, who had offered the second lowest price, on condition that they began work the following morning (which they did). This company was quite local (based at Mordaunt Road in Harlesden), and had the advantage that W.E. Greenwood himself was a specialist in interior design, which was to be a feature of the cinema.

9.Work in progress on the Majestic Cinema, around June 1928. (From the “Wembley News” supplement)

 

Work went ahead at pace, and by the middle of 1928 the people of Wembley could see their new “super cinema” rising from behind the hoardings, opposite the southern end of Park Lane. Meanwhile, across the road, bricks had arrived on the derelict land for the original two-year promised ‘super cinema’ to commence their construction. Worrying times for Mr Powis and the company’s directors, but they were not deterred. They stepped up construction, working day and night, determined to win the race for Wembley’s first super cinema. But an unforeseen delay was just around the corner.

 

10.Looking out from inside the future auditorium towards the back of the cinema site, around August 1928.
(From the “Wembley News” supplement)

 

Beyond the elegant frontage, the Majestic’s auditorium had a lightweight steel structured roof, covered with roofing felt fixed to wooden sheets. On a hot Monday afternoon, 20 August 1928, while this was being installed, the roof suddenly caught fire. Luckily Wembley’s volunteer fire brigade, with its fire station located nearby on St John’s Road, just behind the Town Hall, was quickly on the scene, just two minutes after the alarm was raised, to extinguish the flames before the fire had caused any damage to the steelwork.

 

11.The fire on the roof of the Majestic Cinema, August 1928, with the Post Office building on the right.
(Brent Archives)

 

The fire was a minor setback and although there was £200 worth of damage (which is approximately £11,000 in today’s money) it did not delay the work on the cinema. By the autumn people passing the site could see the front of the building taking shape.  At street level there were three shops available for letting and stretching across the whole width of the first floor were the windows of an imposing ballroom. But what they couldn’t see was the spectacular interior of the cinema itself, which was being skilfully crafted by decorative artist, John Bull, to W.E. Greenwood’s designs … they would have to wait until the Majestic Cinema opened to the public in January 1929 for the big reveal.

 

12.The front of the Majestic Cinema nearing completion. (From the “Wembley News” supplement)

 

You will only have to wait until next weekend, for Part 2, to see pictures of the Majestic’s interior, so join us then! We can assure you that it is worth waiting for.

Tony Royden and Philip Grant.

 

 

 

William Perkin’s Story – a Sudbury local hero

 Thanks to Paul Lorber for this ‘one off’ contribution to our local history series

 

 

While local history is often just local places, I thought it would be good to write about people, who lived locally in the past, and who made a major contribution. This is a story of a famous inventor who made his home in Sudbury. He made a discovery that propelled the development of chemistry – but he is now largely unknown.

 

 

William Henry Perkin was born on 12 March 1838 at King David Lane, Upper Shadwell, East London. He was baptised in St Paul’s Church – a small church with a tall spire built in 1669 after the fire of London. His early home was demolished a long time ago, but a plaque commemorates the site of his birth and his first experiments. 

 

 

 

 

1. The blue plaque to William Perkin in Shadwell. (Image from the internet)

 

 

His father ran a successful carpentry business employing 12 men and the family was reasonably well off. Shadwell at the time was a crowded mixture of slums and artisan tradesmen. Their middle-class status did not prevent the impact of poverty-based diseases that were all around them and William lost both his eldest sister and a brother to tuberculosis. William attended a private school near his home, and had lots of hobbies including photography. At the age of 14 he got all dressed up and took his own photo, seen here. 

 

 

2. The self-portrait photograph that William Perkin took, aged 14. (From “Mauve” by Simon Garfield)

 

 

Like most young people, he had no idea what career he might follow, thinking at first that he would follow in his father’s footsteps and become a carpenter. For a while he had ambitions to become an artist or possibly a musician, as he learned to play the violin and double bass. When he was around 13 a friend showed him some simple experiments with crystals and he became attracted by chemistry and the idea of making discoveries.

 

 

Aged 13, William joined the City of London School not far from St Paul’s. The school offered lessons in chemistry, taught during the lunch hour twice a week, and cost his father an extra 7 shillings (35p in decimal currency) per week. Thomas Hall, the visiting master in charge of the lessons noticed William’s interest and made him a helper with his experiments. By this time his father agreed to build a small chemistry laboratory for William in their home, although George Perkin wanted his son to become an architect, like his brother. 

 

 

William also attended chemistry talks given by Henry Letheby at the London Hospital and lectures by Michael Faraday at the Royal Institution. Chemistry then was looked down on as a serious science in Britain, but owing to Faraday’s efforts, with support from Albert, the Prince Consort (a German), the Royal College of Chemistry was founded by private subscription. The first Director of the new College was also a German – August Wilhelm von Hofmann. In 1853, at the age of 15, William enrolled at the Royal College, although it took a number of interviews with Hofmann before his father was convinced.

 

 

The streets of London were at the time lit by gas light. The gas was derived by distillation of coal but the process created great many unwanted by products – one being a large amount of oily tar. Tar was regarded as waste and there was a problem of how to get rid of it, and all the other by-products including sulphur. Chucking it down the drains or into rivers was one environmentally unfriendly solution. Chemistry was still in its infancy, but it was known that coal tar consisted of carbon, oxygen, hydrogen, nitrogen and sulphur. 

 

 

Professor Hofmann was interested in a substance called aniline. He was keen to create quinine which at the time was the only effective treatment for malaria, then still prevalent in large parts of Europe and quite rampant in parts of England. Britain regarded malaria as the greatest obstacle to more colonisation, and the link with mosquitoes had not yet been established. Quinine was obtained from cinchona bark but was in limited supply and therefore very expensive. William understood the importance of this research and was ambitious enough to try to help find the solution. He did this by undertaking experiments in his makeshift home laboratory – without running water or gas supply. 

 

 

 

3. A vial of Perkin's original Mauveine, and a sample of his dyed silk. (Images from the internet)

 

 

William Perkin had an inquisitive mind and one of his experiments produced a black powder, which when digested with spirits of wine gave a mauve dye. He stained a piece of silk cloth and found that it did not fade with washing or prolonged exposure to light. But what next? He was just 18, and knew nothing of manufacturing processes. With the help of his brother Thomas, William produced a larger quantity of his new dye and sent a sample to Robert Pullar in Scotland who had recently been appointed as dye maker to Queen Victoria. He received an encouraging response, and in August 1856 Perkin obtained a patent for his discovery.

 

 

Although William wanted to concentrate on research, he hoped that making a living from manufacturing would be a means to that end. As investors were impossible to find for such a new industry, it was his own father who decided to risk all his assets to help finance the project. In the mean-time, samples produced using the new colour were tested and “were well received by the ladies”. 

 

 

As getting a suitable factory site in Shadwell seemed impossible, a ‘meadow’ close to the Grand Junction Canal was found. The six-acre Oldfield Lane site, at Greenford Green near Harrow, was purchased from the owner of the canal-side Black Horse pub. Construction started in June 1857, and despite having to design his own manufacturing process and find sufficient quantities of base material, the factory was built and started producing within six months. 

 

 

4. William Perkin's factory at Greenford Green, in 1858 and in 1873. (From “Mauve” by Simon Garfield)

 

 

In 1858, Perkin had his application for a French patent refused, because he applied too late and a French dye works copied his process. He felt that all was lost – only for his good fortune to be revived by Queen Victoria who wore mauve to her daughter’s wedding, while the Empress Eugenie, at the time the most influential woman in the world of fashion, decided that mauve matched the colour of her eyes. Paris went crazy for mauve, and the rest of the world followed. 

 

5. A mauve Victorian dress, and the Empress Eugenie displaying her fashion style. (From the internet)

 

To take advantage of the craze William improved the dyeing methods and devised new ones so the dyes could be applied to calico and paper. Demand grew exponentially and with it his personal wealth. Mauve was the height of fashion for about two years and then the time had come for new colours as the fashion industry took off. 

 

 

In 1859, William married his first cousin, Jemima Lisset, and the couple moved to rented accommodation in Harrow Road, Sudbury (one of the villas between Nos. 797 and 807). Their first son William Henry (junior) was born a year later followed by a second son, Arthur George, a year after that. They moved from rented accommodation to a house of their own, Seymour Villa, also on Harrow Road, which included room for a small laboratory.

 

 

William continued to keep busy running his factory and inventing new colours, including Britannia Violet and Perkin’s Green. He had plenty of competition from others in the UK, but also in France and Germany, as chemists were keen to create new colours to feed the never-ending demand. Perkin also continued with his experiments, and did find a way of improving the dyeing of wallpapers, but also spent time writing scientific papers. Some of the dyes he invented were used to colour postage stamps, including the original mauve from 1881 until withdrawn after Queen Victoria’s death in 1901. 

 

 

6. William Perkin (second right) and his brother Thomas (centre) with colleagues at Greenford, c.1870.
    (From “Mauve” by Simon Garfield)

 

 

In 1869 a new colour (alizarin, a red dye) which William had created was all the rage, and made great profits. By the early 1870s Perkin had personal wealth of £100,000, a very rich man by Victorian standards. He sold his factory, which he regarded as too small to compete with the large German concerns, in 1873. He’d also had enough of constant legal battles to protect his patents. The sale became acrimonious, but fortunately the Perkin brothers won the court case.

 

 

William’s first wife had died of tuberculosis in 1862 and his father died in 1864. In 1866 he married for the second time. His new bride was Alexandrine Caroline Mollwo, the daughter of a neighbouring family originally from Poland, and the wedding took place at St John’s Church, Wembley. They had 3 daughters, Sasha, Lucy and Nellie, and one son, Frederick.

 

 

 

7. The Chestnuts, Harrow Road, Sudbury, c.1900. (From “Mauve” by Simon Garfield)

 

 

In 1874, and retired from industry at the age of 36, William built a new home called The Chestnuts, next door to Seymour Villa in Harrow Road, and converted his old house into a large laboratory. Between 1874 and his death in 1907 he published 60 scientific papers dealing with magnetic rotary power and molecular architecture of various chemical compounds. 

 

 

8. The Chestnuts and New Hall on an extract from an 1895 O.S. map. (Source: Brent Archives map collection)

William was an active Christian, and made a large cart shed near his house available for services, as there was then no church in Sudbury village. He bought some land and buildings on the other side of The Chestnuts, which had belonged to the former Sudbury racecourse. There, in 1878, he built the New Hall, designed for use as both a church and village hall. 

 

 

9. The New Hall, Harrow Road, Sudbury, c.1900. (From a slide in the Wembley History Society Collection) 

 

 

10. Lucy (with doll) and Nellie Perkin, at the old cottages behind the New Hall. (Brent Archives image 9554)

 

 

Perkin became an evangelical churchman preaching charity, moderation and abstinence from alcohol. He created a working men’s club at the New Hall, but the venture was apparently not a success as the men liked to drink. With “The Swan” on one side, and the Sudbury Brewery and its “Jolly Gardeners” pub on the other, temptation was too great! The New Hall’s Sunday School for children, which he actively supported, was popular however, and his daughter Sasha was among its teachers in these photographs from 1899.

 

 

11. The New Hall Sunday School children, 1899, and their teachers, including Sasha Perkin.
      (Brent Archives online images 4695 and 4698, from the Wembley History Society Collection)

 

 

William Perkin received a Knighthood in 1906, exactly 50 years after his famous discovery. In 1907 he received a Degree of Doctor of Science from Oxford University at the same ceremony where Mark Twain was made a Doctor of Literature. Later that year he became ill with double pneumonia and appendicitis. His end was very sudden and Sir William died on 14 July 1907 at the age of 69. He was buried in the graveyard at Christ Church, Roxeth.

 

 

12. A portrait and photograph of Sir William Perkin at the time of his Knighthood, 1906. (From the internet)

 

 

Lady Perkin, who died in 1929 at the age of 90, continued her husband’s charitable work. She offered the New Hall to the Wesleyan Methodist Trust at a modest price, and they bought it in 1913. Twenty years on, it became too small for Sudbury’s rapidly growing population, and was demolished to make way for the present Sudbury Methodist Church, which opened in 1935. Sudbury Neighbourhood Centre now stands on the site of the old buildings behind the hall.

 

 

13. The Perkin Memorial Seat, in a 1950s Sudbury postcard. (Brent Archives online image 8871)

 

 

Perkin also owned part of the former Sudbury Common opposite the church, which he’d allowed the Sudbury Institute football team to use for their pitch. Sudbury shopkeeper Edwin Butler was a local councillor, and persuaded Wembley U.D.C. to buy it from Perkin’s executors in 1920, to become Sudbury Recreation Ground. Butler became the Borough of Wembley’s first Mayor in 1937, and the following year the Council erected a William Perkin memorial seat, in a small garden at the corner of the open space, to mark the centenary of his birth. The seat was officially unveiled by Miss Sasha Perkin in 1939, on her return from Christian missionary work in China. The memorial seat was sadly lost when the Sudbury roundabout was enlarged. 

 

 

14. Chestnut Avenue and Perkin Close, remembering a famous Sudbury resident and his home.
      (Photos by Paul Lorber, 2020)

 

 

The Chestnuts was demolished a long time ago, but it was situated where Chestnut Court now sits just off Chestnut Avenue. Further on is Chestnut Grove and nearby Perkin Close (a tiny close with around 20 maisonettes) named in his honour. Another memorial to Perkin, organised by Wembley History Society, was unveiled outside Sudbury Methodist Church in 1956, marking the centenary of his discovery of the first aniline dye. 

 

 

15. Unveiling the Perkin Memorial plaque outside Sudbury Methodist Church, 1956. (Brent Archives 9628)

 

 

Perkin’s sons, William, Arthur and Frederick, were also part of his legacy. They became successful scientists making their own contribution, doing research at Oxford and becoming Professors of Chemistry at Manchester and Leeds Universities. The methods Perkin used progressed to creating explosives, painkillers, fertiliser, and medical advances including treating ulcers, use as disinfectant and the earliest forms of chemotherapy. The irony of his invention is plain to see - William was conducting experiments to find a medical application and created a new dye. Today scientists are using dyes to find new medical applications.

 

 

In 1944, over 80 years after William Perkin failed to find a synthetic way of creating quinine, an American scientist finally did so. Just in time, as the drug was essential for the treatment of malaria in the Second World War and the fight against the Japanese.

 

Paul Lorber,

Barham Community Library.

 

 

Come back next week, as we travel a short way down the Harrow Road for the story of another local person, whose influence is still felt today!

 

 

Barnhill SNT statement on last weekend's fatalities

From Barnhill Safer Neighbourhood Team

Our thoughts remain with the families of the two young men who have had their lives taken from them in the most horrific way.

We are working closely with our colleagues in the Homicide and Major Crime Command to establish what happened and to identify those responsible. I would urge anyone with information in relation to either murder to come forward and speak with us.

 As a result of the tragic shooting on Harrow Road on Friday, 5 July there was an enhanced police presence in the area throughout the night.

 A section 60 Order – enabling officers to carry out more stop and searches - was also authorised and this ran until 10:00hrs the following morning. This order was kept under constant review.

 Throughout the weekend we were working with partners and community groups to understand the impact of such violent incidents and deal with the consequences. This work will continue in the days, weeks and months ahead.

Across London, bearing down on violent crime on our streets continues to be the Met’s top priority.

 We are working tirelessly - day and night – to identify and pursue offenders, help bring perpetrators to justice, take weapons off the street, support victims, engage and reassure the public, and keep our communities safe.

Kind Regards

Barnhill Safer Neighbourhoods Team

If you need to reply regarding this message, click on this email address: c702912@met.police.uk

Regards,
Guler Mustafa 
Senior Office Assistant 
Neighbourhood Watch