51 storey building in Neasden will be Brent's tallest yet - major transformation of the area by 2032

 

Tower panorama

 

Plans have been submitted for the section of the Neasden Stations Growth Area known as Neasden Goods Yard.

The design is by architects Allies and Morrison that were involved with projects for Kings Cross, Queen Elizabeth Olympic Park and the BBC Media Village. The developer is Hollybrook who were responsible for a develpment in Park Royal for Network Homes. LINK

The proposal is for tower blocks of 30, 40, 42, 43 and 51 storeys  and lower blocks of 5 and 16 storeys. 11,600 square metres of industrial space is planned along with changes to Neasden station to provide a link to the possible West London Orbital Rail station.

 

The development site

The development would provide 1,151 homes amd 640 student rooms along with a central garden, pocket park and children's playgrounds. Accommodation would start at podium level with industrial and commercial space at ground floor level.

A collonade is suggested to link the two stations along the heavily polluted ands pretty lethal Neasden Lane - also the site of the new North Brent secondary school.

There is also a potential bridge to the site which the applicant suggests could be part of a cycle route to Wembley.

 

Building would commence in early 2026 and completed by the end of 2032.

 

A recent view of the site

The statement of  Community Involvement LINK begins with a meeting with the Brent Senior Leadership team in Febrary 2022 and ends with a meeting/s  with the Council Leaders and  Brent Planning Committee on  September 14th. It is not clear whether this was two separate meetings on the same day or one meeting.

In between  there is a list of consultation offers (it is not clear how many were taken up) to ward councillors, local residents' associations, places of worship, schools and businesses as well as public exhibitions and extensive leafleting.

What emerges in terms of responses is quite slight:

To date, the Applicant has received 48 written responses from residents and local businesses. 25 were issued through the online feedback form and 23 hard copy forms with feedback were submitted at the in-person consultation events. In addition, verbal feedback was shared with the development team at the workshop and public consultation events.

 But used to demonstrate support for the scheme:

Unfortunately the Neasden Stations Growth Areas Masterplan also received little public attention although its repercussions for the area are highly significant.  The changes are not just on this site but also the College of North West London's Dudden Hill site (developer Pinnacle Investments)  and a  light industrial area  between Dudden Hill Lane and Willesden High Road.

The low-rise estate of Severn Avenue and Selbie Avenue forms an island between the towers of the Goods Yard site and the CNWL site that may be developed in the future.

 

 From the Masterplan (Neasden Goods Yard on right and CNWL on left)

There was a discussion on Wembley Matters following the conclusion of public consultation on the MasterPlan that you can read HERE.

The Neasden Goods Yard planning application is now on the Brent Council Planning Portal and comments can be submitted there. LINK

  

611 local addresses should receive a consultation letter. Addresses HERE. 

 

You can also comment on the GLA Planning 'Have Your Say' site HERE

 The format is different to Brent Council's with prompts for what counts as planning considerations:

 

 

This may affect YOU! Far-reaching Neasden development plan consultations start tomorrow

 I am very familiar with residents saying they haven't heard about development plans and consultations in Brent - sometimes only realising something is afoot when building starts. This consultation has had some extra publicity due to the data breach caused when emails were sent in open format, so that everyone's email address could be seen by all recipients. LINK

Often afterwards the Council will give a long list of people written to, web announcements and consultation events. Those I have been to often attract fewer people than the number of developer/council and public relations staff attending.

This plans covers a wide area including industrial sites around Neasden Lane, the side of the railway and eventually the College of North West London site on Dudden Hill Lane. 'Neasden Stations' is a bit of a misnomer as it covers such a big area. It could take a decade to complete.

The Council says the the Draft Neasden Stations Growth Area Masterplan:

 '...Aims to provide at least 2000 new homes and employment and support infrastructure to bring the physical and social-economic regeneration of the area.'

 

THE MASTER PLAN

DESIGN OPTIONS VIABILITY REPORT 

LINK TO ON-LINE CONSULTATION
 

Brent Council's Utopian plans for Neasden at Cabinet on Monday

 

Brent Council's Cabinet will decide on Monday to go out to consultation on far-reaching plans for the Neasden Stations Growth Area (NSGA) Draft Masterplan.

The Masterpan envisages the long-term transformation of the often derided (particularly by Private Eye LINK) area with co-location (housing and industrial/commercial) development on 5 sites including that of the College of North West London on Dudden Hill. There will be a total of 2,338 new homes plus commercial and light industrial spaces.

"This Masterplan Supplementary Planning Document (SPD) seeks to unlock the massive potential that the Neasden Stations Growth Area (NSGA) has to offer, and define a new place for the post-pandemic world that balances local choices within the wider metropolitan context. The delivery of new workspace, improved accessibility to the wider area, an interconnected network of green open spaces, enhanced public realm and a permeable movement network will create an inclusive neighbourhood that can support at least 2,000 new homes, and also serve as a distinctive gateway to Neasden. This Masterplan SPD sets out the overarching vision for NSGA, and the underpinning urban design framework, to help ensure that the transformation of the existing poor quality environment brings forward physical, social and economic regeneration for all the community."

At times the Masterplan is almost Utopian in its vision:

"A diverse Neasden will be a place that is used and enjoyed by all people, irrespective of gender, age, ethnicity, physical ability, sexual orientation or social background. The natural and built environment will be fairer and more inclusive, reflecting best practice through design to ensure the area is welcoming, responsive, intuitive, flexible, varied and convenient.

With around 25% of the local population aged under 18, Neasden will represent the needs of children and young people, and reflect London’s status as an increasingly youthful city. Children and young people will be able to access social and physical infrastructure and move around the area safely, independently, and without adult supervision, benefitting their physical, social and mental development and health.

Development at Neasden will be child-friendly, maximising opportunities for safe play and outdoor activities. Open spaces will support formal and informal play, exercise and rest, and be accessible to all with no segregation. Open spaces will be well-overlooked by homes and other active uses to ensure they are welcoming and benefit from natural surveillance, overcoming crime and the fear of crime.

With around 55% of the local population identifying as belonging to Black, Asian or minority ethnic groups, Neasden will represent both the needs and cultures of all people. Protected groups will be considered from the outset and given a greater participatory role in shaping how the area evolves through meaningful stakeholder engagement.

Development at Neasden will support different modes of living, catering for multi-generational households, young families, and over 60s, alongside a range of different domestic cultures. Buildings and landscapes will be as much for local people as for new residents, allowing the establishment of a mixed and balanced community that reflects the diversity of the area."

 

The summary for the preferred option is rather more down to earth:

Option 3 proposes vertical stacking of residential uses on podium floors with industrial below and some commercial/retail fronting Neasden Lane is proposed on Site 1 (LSIS) and Site 2 (LSIS). On site 3 (CNWL), proposes predominantly residential development with some commercial/ retail/community uses and retention of the existing housing estate adjacent. On Site 4 (LSIS), vertical co-location of residential uses with industrial uses is proposed. On Site 5, predominantly residential use with some light industrial use is proposed. Site 6 is proposed to be retained as existing and is deemed unviable for development.

The Masterplan is long-term. In Option 3 the estate next to the College of North West London (Severn Way and Selbie Avenue) is not down for redevelopment but it is within the development area and could come forward at a later stage. It does look rather vulnerable in the illustration between the two masses of tower blocks. A further possibility is a new station in the area on the potential West London Orbital line.

The existing green space beside the college at the foot of Dudden Hill/Denzil Road appears unlikely to be retained but instead space will be integrated into the new housing.

Details for each site:

 The 5 Sites

 

It is a huge document and the Cabinet is unlikely to discuss it in any great detail. I have uploaded it on One Drive for readers who wish to read further. Click on the bottom right square for full size version.