Brent Council's Cabinet will decide on Monday to go out to consultation on far-reaching plans for the Neasden Stations Growth Area (NSGA) Draft Masterplan.
The Masterpan envisages the long-term transformation of the often derided (particularly by Private Eye LINK) area with co-location (housing and industrial/commercial) development on 5 sites including that of the College of North West London on Dudden Hill. There will be a total of 2,338 new homes plus commercial and light industrial spaces.
"This Masterplan Supplementary
Planning Document (SPD) seeks to unlock the massive potential that the Neasden
Stations Growth Area (NSGA) has to offer, and define a new place for the
post-pandemic world that balances local choices within the wider metropolitan
context. The delivery of new workspace, improved accessibility to the wider
area, an interconnected network of green open spaces,
enhanced public realm and a permeable movement network will create an inclusive
neighbourhood that can support at least 2,000 new homes, and also serve as a
distinctive gateway to Neasden. This Masterplan SPD sets out the overarching
vision for NSGA, and the underpinning urban design framework, to help ensure
that the transformation of the existing poor quality environment brings forward
physical, social and economic regeneration for all the community."
At times the Masterplan is almost Utopian in its vision:
"A
diverse Neasden will be a place that is used and enjoyed by all people,
irrespective of gender, age, ethnicity, physical ability, sexual orientation or
social background. The natural and built environment will be fairer and more
inclusive, reflecting best practice through design to ensure the area is
welcoming, responsive, intuitive, flexible, varied and convenient.
With
around 25% of the local population aged under 18, Neasden will represent the
needs of children and young people, and reflect London’s status as an
increasingly youthful city. Children and young people will be able to access
social and physical infrastructure and move around the area safely,
independently, and without adult supervision, benefitting their physical,
social and mental development and health.
Development
at Neasden will be child-friendly, maximising opportunities for safe play and
outdoor activities. Open spaces will support formal and informal play, exercise
and rest, and be accessible to all with no segregation. Open spaces will be
well-overlooked by homes and other active uses to ensure they are welcoming and
benefit from natural surveillance, overcoming crime and the fear of crime.
With
around 55% of the local population identifying as belonging to Black, Asian or
minority ethnic groups, Neasden will represent both the needs and cultures of
all people. Protected groups will be considered from the outset and given a
greater participatory role in shaping how the area evolves through meaningful
stakeholder engagement.
Development
at Neasden will support different modes of living, catering for
multi-generational households, young families, and over 60s, alongside a range
of different domestic cultures. Buildings and landscapes will be as much for
local people as for new residents, allowing the establishment of a mixed and
balanced community that reflects the diversity of the area."
The summary for the preferred option is rather more down to earth:
Option 3 proposes
vertical stacking of residential uses on podium floors with industrial below and
some commercial/retail fronting Neasden Lane is proposed on Site 1 (LSIS) and
Site 2 (LSIS). On site 3 (CNWL), proposes predominantly residential development
with some commercial/ retail/community uses and retention of the existing
housing estate adjacent. On Site 4 (LSIS), vertical co-location of residential
uses with industrial uses is proposed. On Site 5, predominantly residential use
with some light industrial use is proposed. Site 6 is proposed to be retained
as existing and is deemed unviable for development.
The Masterplan is long-term. In Option 3 the estate next to the College of North West London (Severn Way and Selbie Avenue) is not down for redevelopment but it is within the development area and could come forward at a later stage. It does look rather vulnerable in the illustration between the two masses of tower blocks. A further possibility is a new station in the area on the potential West London Orbital line.
The existing green space beside the college at the foot of Dudden Hill/Denzil Road appears unlikely to be retained but instead space will be integrated into the new housing.
Details for each site:
The 5 Sites
It is a huge document and the Cabinet is unlikely to discuss it in any great detail. I have uploaded it on One Drive for readers who wish to read further. Click on the bottom right square for full size version.