On Sunday I posted a blog LINK on the 7 week wait that Paul Lorber experienced for a bulk collection by Veolia. In passing I wondered how the new litter enforcement trial was working. The scheme was out-sourced to Kingdom.
Lo and behold on Monday Brent Council issued a press release announcing that more than 1200 people have been spot-fined in the first 6 weeks of the trial. That gives an income of £96K plus from which wages and overheads have to be paid.
This is the council press release:
At Scrutiny Committee in April Cllr John Duffy warned that the enforcemment officers would oook out for 'easy pickings'. LINK
Lo and behold on Monday Brent Council issued a press release announcing that more than 1200 people have been spot-fined in the first 6 weeks of the trial. That gives an income of £96K plus from which wages and overheads have to be paid.
This is the council press release:
More than 1200 litter bugs have been fined within the first 6 weeks of placing dedicated patrol officers on the streets of Brent.
There are few things that can affect the look and reputation of a place more than litter. Whether it’s fast food wrappers, cigarette butts or dog fouling, it’s a blight that should not be tolerated anywhere. And here in Brent, our fight against litterbugs is well underway.
Kingdom, the company whose dedicated officers are patrolling the streets in Brent, have issued over 1200 fines since the pilot scheme began 6 weeks ago. Officers have been deployed to hot spot areas in the borough with the purpose of issuing £80 Fixed Penalty Notices to anyone caught in the act of committing a waste offence, including littering, paan spitting and not cleaning up after their dogs.
Residents or visitors who do not pay the fine could end up in court, where they face the prospect of being named and shamed, and landed with a much heftier penalty.
This innovative 12 month pilot scheme has been put in place to help keep our streets clean and litter-free, and supports the efforts of our existing Enviro-crime Enforcement Team, who work tirelessly to investigate littering and illegally dumped rubbish offences and prosecute offenders.
Cllr Eleanor Southwood, Brent Council’s Cabinet Member for the Environment, said:
This afternoon the Kilburn Times posted a story in whicb residents complain that the enforcement officers use 'underhand practices' to catch residents out. There were complaints of officers hiding to pounce on offenders and the lack of litter bins etc. LINKDropping litter is the kind of anti-social behaviour that really gets people’s backs up, and rightly so. It’s thoughtless, selfish and ruins shared spaces for everyone. Not only that, clearing and disposing of litter costs millions of pounds each year, and this money could be better spent in different areas.The majority of residents here in Brent love where they live and take great care of our streets and parks, which is why we are determined to take action against those whose behaviours are spoiling Brent for the rest of us.You can do your bit to help make Brent a cleaner and greener place to live and visit, by reporting illegally dumped rubbish or graffiti with the Cleaner Brent App or organising your own clean-up day. You can also download the new recycling app for clear guidance on what you can recycle, and where.
We want to make it as easy as possible for everyone in Brent to get rid of their waste legally, to recycle more and to take greater care and pride in the local area. These activities are part of our Love Where You Live campaign and send a clear message to residents and visitors that littering will not be accepted here in Brent.
At Scrutiny Committee in April Cllr John Duffy warned that the enforcemment officers would oook out for 'easy pickings'. LINK
Duffy pointed out that Kingdom would be motivated to issue a high number of tickets as this would boost their profits. Operatives were likely to go for the easy option of targeting 'rich pickings', such as smokers outside tube stations, where they could issue many tickets in a short time, rather than areas where real action was needed on street litter