Good riddance to Michaela's monster advertisement tomorrow

The Michaela Free School proposers are to take down the illegal giant advertisement they put up on Arena House, Wembley Park, tomorrow according to the Kilburn Times LINK

The issue of whether planning permission had been granted  for the huge hoarding was first raised over the weekend on a Tweet to Brent Council by Wembley Matters, following information from a resident that planning permission had been refused for a similar sized banner back in 2008. Brent Council quickly took the matter up on Monday morning

Although Michaela tried to wriggle out of it, claiming that the advertisement was only going to be there for a few days and they had intended to take it down tomorrow, they seem to have been caught with their trousers down. They even had the audacity to offer the advertising space to anyone else who wanted to use it as they 'want to be part of the Brent Community'!

Perhaps the Anti-Academies Alliance or Brent Fightback should ask to use the space.

Sign of Michaela's desperation?

Wembley residents were aghast when they were confronted by this gigantic 'in your face' advertising hoarding opposite Wembley Park station this week.  The hoarding was fixed to the crumbling and possibly asbestos ridden Arena House, site of the proposed Michaela Community School.

Michaela is the free school brain child of Michael Gove acolyte, Katharine Birbalsingh.  The school failed to gain support at its recent consultation meetings and is now getting desperate for custom. Apart from the advertisiing hoarding they have managed to get on the front page of the Wembley and Willesden Observer this week with a plea for parents to get involved.

Despite being funded by tax-payers' money, to the detriment of other local schools badly needing cash for rebuilding, the school promises  'private school values' whatever that means. Krutika Pau, current Director of Children and Families, while admitting that the school was 'experimental' and had no track record, nevertheless thought it accorded with Brent schools' ethos.

The advertisement  boasts of 'private school values', 'traditional education', 'strong discipline' and 'healthy competition' as well as a long school day. The subtext merits further discussion!

The school is now seeking Year 7 applications for September 2014. Parents should be aware that they will be choosing a pig in a poke compared with other Brent secondary schools which have (with the exception of Ark whose pupils have not yet reached examination age ) examination results and Ofsted reports to back up their claims. Michaela has no evidence to back up their assertions - parents have to judge whether their 'bigging up' of their plans amounts to anything substantial or is a risk too far in terms of their children's future.

Michaela's claim of being an 'Exceptional' school (word obscured by trees on the strap line of the advertisement) is based on nothing more than assertion. What does the Advertising Standards Authority say?