From Quintain Press Department
Quintain, the developer behind the transformation of Wembley Park, today 23
September, announces the appointment of Josh McNorton in the new role of
Cultural Director.
McNorton will lead the establishment of
Wembley Park Arts, a new cultural programme for Wembley Park that ensures
leadership across commissioning, co-production, cultural infrastructure support
and developing local, national and international partnerships.
McNorton’s appointment is timed to support the lead partner role of Wembley
Park in Brent’s year as London Borough of Culture 2020.
Josh McNorton
has a varied background in producing, curation and programming.
Most recently, he was Head of Arts & Culture Programmes at
multi-disciplinary East London arts centre Rich Mix. Prior to this, he worked
on arts and cultural festivals. Between 2014 and 2016, he was the Producer at
Nesta’s flagship festival for the future, FutureFest, and then in 2017 he was
Co-founder of the world’s first sensory arts and research festival, Open
Senses. McNorton moved to the UK from Canada in 2012 to produce a large-scale,
outdoor entertainment programme for the London Olympic and Paralympic Games.
The Wembley Park Arts programme seeks to leverage the global reputation
Wembley Park has for events, entertainment and performance to invite creative
and cultural industries to the area. The role of Cultural Director will see
McNorton working with leading contemporary artists, institutions and festivals
in the world-famous locations on site, working with cutting-edge event infrastructure,
and diverse communities to create memorable cultural experiences. The
development of the role has been supported by Futurecity, the London based
global placemaking and public art agency, who have expertise in creating public
programmes for cultural districts such as New York City’s Times Square,
London’s Exhibition Road, Sydney’s Cultural Network and Boston’s Avenues to the
Arts.
The programme is core funded by Quintain, with additional funding raised
through partnership, sponsorship and various other platforms. As well as its
own curated programme, Wembley Park Arts will work with the area’s iconic
venues and partners, including The SSE Arena, Wembley, as well as newer
additions such as Troubadour Wembley Park Theatre, to present a world-leading
offer.
The ambitious cultural strategy for the area has already delivered
affordable artist studios, run by Second Floor Studios & Arts, a public art
programme and extensive cultural programming and events, most of which are
available free of charge. Troubadour Wembley Park Theatre, a new flexible
1,000-2,000 seat capacity theatre, opened this summer and will present the
National Theatre’s production of War Horse in the autumn. Getty Images Gallery
opened in Olympic Way in June, and it will feature a year-long programme of
exhibitions presented by the curatorial team at Getty Images.
McNorton will join Wembley Park on 14 October. He will be joining a growing
team at Wembley Park, including Claudio Giambrone who joined as Head of
Marketing in February 2018 to build the area’s culture brand and bring in new
cultural partners and events, from free screenings of Royal Opera House BP Big
Screens and NT Live, to International Busking Day. Prior to his appointment,
Giambrone led the South Bank Marketing Group, a 25 year-old consortium of
cultural bodies and attractions in London’s South Bank, including National
Theatre, The Old Vic, Southbank Centre and BFI Southbank.
On his appointment, Josh McNorton said:
It’s hugely exciting to be starting
working in what now feels like the world’s most famous neighbourhood. There’s
something special in the air at Wembley Park, from the buzz of big gigs and
major sporting events to more intimate experiences in our new cultural venues
and community spaces. I’m keen to build on Wembley Park’s existing cultural
legacy, whilst bringing new and engaging ideas to the area.
James Saunders, Chief Operating Officer, Quintain, commented:
Wembley Park
is unique - it has an amazing cultural heritage, we are creating the largest
rental neighbourhood in the UK, and now we are creating a whole cultural
ecosystem with the particular needs of that local community in mind. Whether a
resident, a shopper or a day tripper, creating exceptional experiences every
day is what Wembley Park is about. Wembley Park Arts is key to delivering that,
from our brilliant free cultural programme to creating new partnership and
opportunities.
Sherry Dobbin, Partner, Futurecity added:
Josh McNorton has the perfect
combination of skills required for working alongside the Wembley Park team. His
experience covers cultural producing at many scales, development of cultural
partnership network, and an advanced understanding of the future digital arts
sector to ensure Wembley Park Arts will thrive on the dynamic global cultural
scene, as well as creating a vibrant place for residents, visitors and
workers.