Wembley National Stadium Ltd has applied for a change in the cap on the number of events held at the stadium annually:
The variation of Condition 1 will allow the use of the Stadium for up to 54 major events per calendar year (an additional 8 events), with a major event considered as one with an event capacity in excess of 60,000 people.
The variation proposed also includes other changes to modernise the Event Cap as set out below. This variation is required to the Event Cap to ensure it is fit for purpose in response to industry change and an increasingly competitive market. Whilst the revised Event Cap could be taken up in full, in practice WNSL are unlikely to host this number of major events, with the additional events sought principally to ensure sufficient ‘headroom’ is available to support the booking process for artistes.
An amendment to Condition 2 is sought to enable the implementation of temporary traffic measures for up to 54 major events.
Concerts earn more income than sporting events and the application is for the ability to hold more of them.
The higher direct economic impact associated with non-sporting events was due to a range of factors, including longer dwell times in and around the stadium and greater number of long distance domestic and international visitors, resulting in longer trip durations and more overnight stays. In particular, average expenditure per head was 120% higher for accommodation (£22 compared to £10) and 50% higher for food and drink (£12 compared to £8).
The non-sporting event timetable:
WNSL has conducted pre-application discussions with the Leader and Chief Executive of Brent Council where the proposals in this application were presented. Following that meeting it was agreed between the attendees that:
“The proposals presented were positively received and WNSL were commended for their professional delivery of stadium event operations to date. It was recognised that the flexibility built into the application to provide a range of dates to promoters and artists is a necessary requirement for WNSL to continually deliver global event success and retain Wembley Stadium’s world class status as an iconic venue for the delivery of sporting and non-sporting events. The benefits of retaining high quality acts at the stadium also reap great rewards for the borough of Brent through the growth of the local community, businesses, economy and tourism.”
There is no mention in the Planning Statement of mitigation for the impact of an increased number of events on local people. Residents' ability to move around the area, especially by public transport, is directly impacteded. Some bus routes are doverted and others, such as the 206 curtailed completely.
For several weeks running now there has been next to no 206 bus service between Brent Park and The Paddocks in Wembley at the weekend. Yesterday I found a 3 generation family waiting in vain for the 206 at The Paddocks to go to the Swaminarayan Temple in Brentfield Roadm Neasden. They had to abandon their outing.
Local resident Peggy Wylie asked in November 2023 when full-working on event days would be restored for the 206 following earlier promises that this would happen once North End Road was connected with Bridge Road. This was completed several years ag but the 206 still doesn't run and the elderly and infirm on the Pilgrims Way estate are cut-off on event days.
The latest statement from Brent Council earlier this month gives some hope:
We have been working with TfL Buses and projects in the Wembley area including Two Way working phase 2 which includes the provision of bus stands and us driver facilities on Great Central Way and making First Way two way. The scheme is at detailed design stage and we envisage that it will be delivered later this financial year.
The North End Road / Bridge Road junction has been enabled for future signalisation, with ducts and chambers already constructed. However, highway work is required for providing tactile paving at pedestrian crossings, reconfiguring road markings, assisting TfL’s signals contractor in pulling cables etc. We are now awaiting a cost estimate and provisional programme date from our term contractors GW Highways. We anticipate the work to take approximately 2 weeks and when programming we will of course need to consider the events programme for Wembley Stadium to minimise any congestion and inconvenience.
Once we have a provisional programme date agreed, we will coordinate with Transport for London traffic signals team who will programme with their contractors.
So far there are only 3 residents' comments on the Planning Website (Ref 24/1329) all oppose the increased cap and two are from residents of new blocks close to the stadium.
The information on Statutory Consultees comments on the Brent Council site are remarkably uninformative.
WNSL claim to have consulted with the following bodies:
WNSL has continued to organise regular Business and Residents Liaison Committee meetings which provide an opportunity to discuss operations with a number of groups including:
1. Cairnfield Residents Association
2. Wembley Park Traders Association
3. Chalkhill Residents Association
4. Wembley Park Residents Association
5. Princess Court Residents Association
6. Barn Hill Residents Association
7. Brentfield Community Group
8. Danes/Empire Court Residents Association
9. Eskdale & Loweswater Close Residents Association
10. Metropolitan Police
11. Chichester House Residents Association
12. Wembley Champions Group
13. Ealing Road Traders Association
14. Wembley Central & Alperton Residents Association
The application Reference is 24/1329 on the Council Website
Comment HERE
