New Year Guest Post by Philip Grant in a personal capacity
2022 is the year which provides an excellent
opportunity to get more of the Bobby Moore Bridge tile mural scenes back on
permanent public display. I’ve launched my campaign to get the murals on the
walls of Olympic Way, just outside the subway from Wembley Park Station,
returned to public view. On 1 January I sent an open letter to Quintain’s Chief
Executive Officer, which I’ve set out in full at the end of this article.
The east wall mural scenes in Olympic Way, on
display in February 2020.
(Photo by Mark Price, Brent Council)
Full details of the Bobby Moore Bridge tile murals
can be found in an illustrated article I wrote for Brent
Archives. The murals were
covered over with vinyl advertising sheets in the autumn of 2013, under a deal
between Brent Council officers and Quintain. Wembley History Society campaigned in 2018
to have all of the murals put back on permanent public display. Quintain’s response in 2019 was to do this for just
the central mural scene on the east wall of the subway, showing England footballers at the old “twin
towers” stadium.
I had hoped I could persuade Brent’s Cabinet not to
allow the murals in the subway to remain covered over, when Quintain’s Bobby
Moore Bridge advertising lease came up for renewal in August 2021. However, in
January last year I discovered that the lease had secretly been extended to
August 2024 by Council officers, under a very dodgy deal in 2019.
Quintain contractors fixing advertising screens
over some of the subway murals in July 2019.
Unfortunately, that lease extension means that it
won’t be possible for the rest of the mural scenes, on both sides of the
subway, to be seen again in time for the centenary of Wembley Stadium’s opening
(for the F.A. Cup final in 1923). The only “good thing” in the extended lease
was that Quintain agreed to allow Brent to request that the Olympic Way murals
be put on display for up to 21 days a year. In fact, they were put on display for a full five
weeks (wow!) at the start of
Brent’s year as London Borough of Culture 2020.
Now, I’m asking Quintain to “do the right thing”,
and not to apply to extend their advertisement consent for the Olympic Way tile
murals. I hope that they will respond positively, but if they don’t, I will be
just one of many local people who fight their application all the way. I am
confident that, if it comes to that, our objections should succeed in stopping
the renewal of a consent which Brent’s planners should never have given in the
first place.
This is my open letter:
To:
James Saunders From: Philip Grant
Chief Executive Officer
Quintain Limited (address removed)
180 Great Portland Street
London, W1W 5QZ
This is an open letter
1 January 2022
Dear
Mr Saunders,
Heritage tile murals at Olympic Way, Wembley Park.
Happy New Year! Quintain and its Wembley Park subsidiary
have an important decision to make in 2022, and I am writing, as a member of
Wembley History Society, to encourage you and your colleagues to make the right
one.
The heritage tile murals at Olympic Way,
celebrating sports and entertainment events at Wembley Stadium and Arena, have
been covered over with Quintain’s vinyl advertising sheets for most of the time
since the autumn of 2013.
In September 2013, Quintain applied for
advertisement consent for a period of five years. Brent’s Planning department
did not deal with that application until August 2017, and gave consent for five
years from then. Although there was a later advertisement consent in 2019 for
the Bobby Moore Bridge subway and parapets, the consent for the tiled walls in
Olympic Way expires on 25 August 2022. I hope you will decide not
to apply to renew that consent.
When Quintain first entered into a deal with Brent
Council officers in 2013, over advertising at the Bobby Moore Bridge and on the
walls of Olympic Way to the south of the subway from Wembley Park Station, the
London Designer Outlet was just about to open. I can understand why your
company then wished to use this “gateway” to its new Wembley Park developments
to promote the LDO, and later its Tipi rental flats, Alto apartments and
Boxpark joint venture.
However, the LDO and Quintain’s other Wembley Park developments
are now well established and widely known. There is no need for your company to
put large advertisements on the walls of Olympic Way to publicise them,
especially as you now have larger LED advertising screens on the parapets of
Bobby Moore Bridge, and large banner advertising on the new lamp posts along
Olympic Way.
That alone would be a good reason not to apply for
consent to continue displaying advertisements over the tile murals in Olympic
Way. But an even stronger reason is that these murals are part of a public
artwork, designed to celebrate an important part of Wembley Park’s history,
something which adds to the area’s “sense of place” for residents and visitors.
Quintain and Brent Council may not have realised
the cultural and heritage importance of these tile mural scenes in 2013, but that
is not the case now. I was one of the Wembley History Society representatives
invited to the Mayor of Brent’s “reveal” of the Olympic Way tile murals, at the
start of Brent’s year as London Borough of Culture in January 2020. Brent’s
publicity for that event said of ‘the heritage tiles at Wembley Park’s Bobby
Moore Bridge’:
‘The tiles, which show scenes from famous sports
and entertainment events at Wembley Stadium and the SSE Arena, Wembley, are part
of Brent’s rich heritage and date back to September 1993 when they were
originally dedicated to the legendary footballer.’
Julian
Tollast, speaking on behalf of Quintain at the “reveal” event (above), said:
‘The iconic cultural and sporting events at Wembley
are celebrated in these heritage tiles behind us, and we are really proud to
work with Brent and with Wembley History Society to make the reveal on a
periodic basis of these murals possible.'
Quintain / Wembley Park’s respect for the heritage
value of these tile murals was also shown, in the welcome repair of damage
caused by water ingress behind the tiles, in March 2021.
I hope you will agree that the time has come for
these heritage assets to be put back on public display, not just ‘on a periodic
basis’, but permanently. Advertisement consent to cover the American Football,
Rugby League and Ice Hockey mural scenes on the east wall, and the drummer image
remnant of the Stadium Concerts scene on the west side of Olympic Way, expires
in August 2022. However, if the advertising could be removed before then, in
time for the Women’s Euros football final on 31 July, or the summer music
concerts (such as those by Ed Sheeran in late June), so much the better. That
would allow tens of thousands more visitors to Wembley Park to enjoy them.
I look forward to hearing from you that Quintain /
Wembley Park will not be seeking to extend its advertising consent for the
tiled mural walls on Olympic Way.
Thank you. Best wishes,
Philip Grant.