NEW YEAR’S DAY APPEAL TO QUINTAIN: Olympic Way tile murals – let’s get them back on permanent display!

 New Year Guest Post by Philip Grant in a personal capacity

2022 is the year which provides an excellent opportunity to get more of the Bobby Moore Bridge tile mural scenes back on permanent public display. I’ve launched my campaign to get the murals on the walls of Olympic Way, just outside the subway from Wembley Park Station, returned to public view. On 1 January I sent an open letter to Quintain’s Chief Executive Officer, which I’ve set out in full at the end of this article.

 

The east wall mural scenes in Olympic Way, on display in February 2020.
(Photo by Mark Price, Brent Council)

 

Full details of the Bobby Moore Bridge tile murals can be found in an illustrated article I wrote for Brent Archives. The murals were covered over with vinyl advertising sheets in the autumn of 2013, under a deal between Brent Council officers and Quintain. Wembley History Society campaigned in 2018 to have all of the murals put back on permanent public display. Quintain’s response in 2019 was to do this for just the central mural scene on the east wall of the subway, showing England footballers at the old “twin towers” stadium.

 

I had hoped I could persuade Brent’s Cabinet not to allow the murals in the subway to remain covered over, when Quintain’s Bobby Moore Bridge advertising lease came up for renewal in August 2021. However, in January last year I discovered that the lease had secretly been extended to August 2024 by Council officers, under a very dodgy deal in 2019.

 

Quintain contractors fixing advertising screens over some of the subway murals in July 2019.

 

Unfortunately, that lease extension means that it won’t be possible for the rest of the mural scenes, on both sides of the subway, to be seen again in time for the centenary of Wembley Stadium’s opening (for the F.A. Cup final in 1923). The only “good thing” in the extended lease was that Quintain agreed to allow Brent to request that the Olympic Way murals be put on display for up to 21 days a year. In fact, they were put on display for a full five weeks (wow!) at the start of Brent’s year as London Borough of Culture 2020.

 

Now, I’m asking Quintain to “do the right thing”, and not to apply to extend their advertisement consent for the Olympic Way tile murals. I hope that they will respond positively, but if they don’t, I will be just one of many local people who fight their application all the way. I am confident that, if it comes to that, our objections should succeed in stopping the renewal of a consent which Brent’s planners should never have given in the first place.

 

This is my open letter:

 

To: James Saunders                                                          From: Philip Grant
       Chief Executive Officer                                                              
       Quintain Limited                                                         (address  removed)
       180 Great Portland Street
        London, W1W 5QZ                                                          

This is an open letter

                                                                                                                1 January 2022

Dear Mr Saunders,

 

Heritage tile murals at Olympic Way, Wembley Park.

Happy New Year! Quintain and its Wembley Park subsidiary have an important decision to make in 2022, and I am writing, as a member of Wembley History Society, to encourage you and your colleagues to make the right one.

 

The heritage tile murals at Olympic Way, celebrating sports and entertainment events at Wembley Stadium and Arena, have been covered over with Quintain’s vinyl advertising sheets for most of the time since the autumn of 2013. 

 

In September 2013, Quintain applied for advertisement consent for a period of five years. Brent’s Planning department did not deal with that application until August 2017, and gave consent for five years from then. Although there was a later advertisement consent in 2019 for the Bobby Moore Bridge subway and parapets, the consent for the tiled walls in Olympic Way expires on 25 August 2022. I hope you will decide not to apply to renew that consent.

 

When Quintain first entered into a deal with Brent Council officers in 2013, over advertising at the Bobby Moore Bridge and on the walls of Olympic Way to the south of the subway from Wembley Park Station, the London Designer Outlet was just about to open. I can understand why your company then wished to use this “gateway” to its new Wembley Park developments to promote the LDO, and later its Tipi rental flats, Alto apartments and Boxpark joint venture. 

 

However, the LDO and Quintain’s other Wembley Park developments are now well established and widely known. There is no need for your company to put large advertisements on the walls of Olympic Way to publicise them, especially as you now have larger LED advertising screens on the parapets of Bobby Moore Bridge, and large banner advertising on the new lamp posts along Olympic Way.

 

That alone would be a good reason not to apply for consent to continue displaying advertisements over the tile murals in Olympic Way. But an even stronger reason is that these murals are part of a public artwork, designed to celebrate an important part of Wembley Park’s history, something which adds to the area’s “sense of place” for residents and visitors.

 

Quintain and Brent Council may not have realised the cultural and heritage importance of these tile mural scenes in 2013, but that is not the case now. I was one of the Wembley History Society representatives invited to the Mayor of Brent’s “reveal” of the Olympic Way tile murals, at the start of Brent’s year as London Borough of Culture in January 2020. Brent’s publicity for that event said of ‘the heritage tiles at Wembley Park’s Bobby Moore Bridge’:

 

‘The tiles, which show scenes from famous sports and entertainment events at Wembley Stadium and the SSE Arena, Wembley, are part of Brent’s rich heritage and date back to September 1993 when they were originally dedicated to the legendary footballer.’

 

 

Julian Tollast, speaking on behalf of Quintain at the “reveal” event (above), said:

 

‘The iconic cultural and sporting events at Wembley are celebrated in these heritage tiles behind us, and we are really proud to work with Brent and with Wembley History Society to make the reveal on a periodic basis of these murals possible.'  

 

Quintain / Wembley Park’s respect for the heritage value of these tile murals was also shown, in the welcome repair of damage caused by water ingress behind the tiles, in March 2021. 

 

I hope you will agree that the time has come for these heritage assets to be put back on public display, not just ‘on a periodic basis’, but permanently. Advertisement consent to cover the American Football, Rugby League and Ice Hockey mural scenes on the east wall, and the drummer image remnant of the Stadium Concerts scene on the west side of Olympic Way, expires in August 2022. However, if the advertising could be removed before then, in time for the Women’s Euros football final on 31 July, or the summer music concerts (such as those by Ed Sheeran in late June), so much the better. That would allow tens of thousands more visitors to Wembley Park to enjoy them.

 

I look forward to hearing from you that Quintain / Wembley Park will not be seeking to extend its advertising consent for the tiled mural walls on Olympic Way. 

 

Thank you. Best wishes,

Philip Grant.

EXCLUSIVE: Wembley's famous football mural will remain on public view until at least August 2024 after Philip Grant's tenacious campaign wins public support

 

The mural beneath Bobby Moore Bridge, Olympic Way, Wembley Park

 

It  turned out that  Debra Norman's letter to Philip Grant LINK  cutting off any further correspondence about the campaign to keep the football mural on permanent public view  was not quite the last word. Following Philip's persistent correspondence and forensic analysis of Brent Council planning documentation. along with emails of support from residents, Brent Council Chief Executive, Carolyn Downs, has written to Philip. 

Although the email still claims to uphold the Council's view over advertisement consent, Ms Downs has now asked for, and received, Quintain's promise that they will not cover the "footballers" mural with adverts for the rest of their lease (up to August 2024).

Dear Mr Grant,

I have spoken to both the Leader of the Council and Councillor Nerva before responding to you, as you requested.

The Council has taken your representations on this matter very seriously. It is not just Brent’s lawyers but also external legal advice which aligns with that of the council regarding Quintain’s right to advertise over the football mural.

Because the Council values the mural very much and because we have requested of Quintain that it remain on view, and because they too value it, it has now been on display for a considerable period of time and has not been covered by advertising. Furthermore Quintain have confirmed to me in writing that they do not intend covering the mural for the remaining period of the lease. 

I concur with Ms Norman that we have spent enough time corresponding with you on this matter particularly given that the mural will remain on view and that is what you have sought to achieve.

Yours sincerely,

Carolyn Downs

Chief Executive

Congratulations Philip!

 

UPDATED WITH BRENT CEO'S RESPONSE: Bobby Moore Bridge “footballers” mural – we need this dispute resolved!

 Guest post by Philip Grant in personal capacity

 SEE UPDATE AT FOOT OF THIS ARTICLE

 

As you had not seen yet another “guest blog” by me on the “footballers” tile mural since 13 April, when I set out the reasons that Quintain does not have consent to cover it with adverts and asked “Why won’t Brent concede?”, you may have hoped that this question had been settled by now. I’d hoped that as well!

 

The “footballers” mural in the Bobby Moore Bridge subway at Wembley Park.

 

Unfortunately, Brent Council Officers don’t want to “play ball”, and get this issue properly resolved. It seems they would prefer to “kick it into the long grass”, so that Quintain and its Wembley Park subsidiary can continue to claim they are “entitled” to cover over this heritage asset and public artwork with adverts for big events at Wembley Stadium, starting with the Euros football tournament next month.

 

It should be unthinkable for this mural, showing England footballers playing at the old “twin towers” Wembley, to be hidden away behind advertising material when fans are going to the stadium to watch their team play. The adverts would also cover-up the plaque which shows they are walking through a structure dedicated ‘in honour of a football legend’. Even if you are not a football fan, I hope you would agree it would be wrong for any adverts to be placed there unlawfully, and that is what I believe would be the case.

 

The plaque in the centre of the “footballers” tile mural.

 

After I had sent the detailed reasons why Quintain did not have advertisement consent for this mural to Brent’s Legal Director and Chief Executive on 9 April, I had expected either to receive their agreement, or their counter argument. Instead, this is the full text of the email I received on 16 April from Debra Norman:

 

‘A substantial amount of council resource has been devoted to considering the concerns you have raised, including taking external legal advice.  I am afraid we are now at the stage where it’s not reasonable continue with correspondence about this matter upon which it is clear the council is not in a position to agree your view or take the action you wish.’

 

Because this matter does need to be resolved, I believe it was reasonable to continue! I wrote to Carolyn Downs, asking her to let me know the reasons why the Council did not “agree my view”, and making clear that if they had a stronger case than the one I had put forward, I would accept it. 

 

I will not accept the outcome that Council Officers want to impose without the evidence to back it up. I know, from past experience, that the Council will never share a copy of the ‘external legal advice’ they have received. But as they told me the QC’s advice ‘aligned with’ the view they’d already taken, surely they could share that view with me?

 

What I asked for was: ‘the substance of the reasoning for your view that the 2017 advertisement consent still applies to the "footballers" mural, and the documentary evidence on which that reasoning is based.’ The answer I finally received from Brent’s Chief Executive, on 19 May, was:

 

‘I have taken further legal advice on sharing our QC advice and have been advised not to so do.’

 

I don’t think it is fair or open for senior Council Officers to refuse to give their reasons for the view they have taken on this important matter, and I have said so. I will ask Martin to attach the full text of the latest email exchanges, so that anyone who wishes to can read them and make their own judgement.

 

We are now less than three weeks away from the start of the Euros football tournament, so this dispute over advertisement consent does need to be resolved without further delay. As Council Officers are reluctant to settle the issue, I have taken the initiative and suggested that Brent Councillors could help to do that.

 

I decided to ask the Lead Member for Culture and Leisure if he would be willing to organise a small panel of councillors to arbitrate and decide, on the facts and evidence, whether or not Quintain has consent to put adverts over the “footballers” tile mural. Any decision would need to be binding on both myself and the Council, so I copied my email to the Chief Executive.

 

I approached Councillor Nerva as he had expressed an interest when I suggested, in early January, that the Cabinet should consider the option of only allowing advertising on the Bobby Moore Bridge parapets, not covering the murals on the subway walls, when the advertising lease came up for renewal in August 2021. (That was before it was disclosed that a VERY dodgy deal had been made by Council Officers in 2019, to extend the lease until August 2024!)

 

At the time of writing, I have not heard back from Councillor Nerva, but I will ask Martin to attach a copy of the text of my email, so that if you are interested you can see what I have suggested. You are welcome to add a comment below, if you wish to suggest any improvements to my proposals, or to share any better ideas on how this matter can be settled, quickly and fairly, and at minimal extra cost. 

 

Hopefully, either this way or another, we should be able to resolve this dispute. If I have to admit that my view was wrong, on the basis of the facts and evidence, I can accept that. 

 

But if I did not have confidence in the case I have already put forward, openly and transparently to Council Officers and my fellow Brent residents, I would not still be fighting to keep the “footballers” tile mural on permanent public display.

 

Philip Grant.

 

UPDATE- CAROLYN DOWNS' RESPONSE

Readers of this "guest blog" may be interested to know the latest developments, from this exchange of emails which took place this afternoon (24 May):

1. Dear Mr Grant 

Cllr Nerva has asked me to respond. 

Thanks for your suggestion of a way to resolve your outstanding issue. 

I am afraid that even if a panel of Councillors agreed with you it would not change the legal right for vinyl advertisements to be attached to the tiles over the football mural. 

I have mentioned before that the contract for advertising is due to be re-tendered later this year and in the meantime, Quintain have said that they will not advertise over it. 

Yours sincerely 

Carolyn Downs
Chief Executive
Brent Council

2. Dear Ms Downs,

Thank you for your email, in response to my suggestion to Cllr. Nerva last Friday that a panel of councillors could settle our (not my) outstanding dispute over advertisement consent by arbitration.

It would probably save a more detailed reply from me if you would clarify two points from the final sentence of your email, please, as quickly as possible.

You have said that 'the contract for advertising is due to be re-tendered later this year.' It was my understanding that the November 2019 Deed of Variation extended Wembley Park Ltd's advertising lease until August 2024. Would you explain, please, what the re-tendering will involve, and when this will happen.

You say that 'Quintain have said that they will not advertise over it.' Does that mean that Quintain have given a guarantee that no vinyl advertising sheets will be placed over the "footballers" tile mural? If so, I would welcome a copy of the communication confirming that, please.