Queens Park Place from Londonewcastle on Vimeo.
Estate agents are well known for renaming neighbourhoods to make them more socially acceptable - Shepherd's Bush as Holland Park West springs to mind.
Now a corner of South Kilburn, the wrong 'side of the tracks' from Queen's Park is being marketed as Queen's Park Place:
Queen’s Park, an urban village in North West London, is one of the capital’s better-kept secrets. Looking at its amenities and ambiance, it’s no surprise local residents like to keep the place to themselves. Just 7 minutes to Paddington and 15 minutes to Oxford Circus by direct Underground line, the area has a bustling High Street and an historic 30-acre park named in honour of Queen Victoria’s Golden Jubilee. The vibrant community spirit is evident in the eclectic shops, park, gastropubs, restaurants and especially in the weekly farmers’ market, voted the best in the UK.
Now, the secret’s out, as a new residential development is putting Queen’s Park on the map. Just a minute’s walk from the local Underground and Overground station, Queen’s Park Place is a collection of 116 contemporary apartments and penthouses designed for metropolitan living in a Manhattan style. With private balconies or roof terraces overlooking private courtyard gardens, secure underground parking and an impressive lobby with 24-hour hotel-style Concierge services, the development sets new standards in contemporary design and quality.
Beneath the super-sell is the reality of the gradual gentrification of London. The removal of poor people as developers build for the rich, especially overseas investors, property prices and rents rise, and housing becomes increasingly unaffordable.
Just look at the video and see if it reflects the reality of Brent.