Tuesday, 7 February 2017

LDO was skating on thin ice with 'FREE Ice skating' advertisement

Following a complaint I made about the above advertisement that appeared to offer free skating to London Designer Outlet customers and visitors to the Wembley Park area, but stated in very small print (bottom left) that this was only available to people who spent £50 or more at the LDO, LINK the Advertising Standards Authority has responded.  I complained that the advertisement was misleading:

Legal, decent, honest and truthful
Having now reviewed the ad in light of your concerns, we have come to the conclusion that it was likely to have breached the Advertising Codes (“the Codes”) that we administer. I am writing to let you know that we have taken steps to address this.

We have explained your concerns to the advertiser and provided guidance to them on the areas that require attention, together with advice on how to ensure that their advertising complies with the Codes.

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