Monday 15 July 2013

'Color (sic) Run' invades Wembley

I got back to Wembley yesterday evening after spending the day at the wonderful Kilburn Festival to find remnants of the so called 'Color Run' still out on the streets. Immediately irritated by the US spelling and the Dulux sponsorship I looked in vain for any evidence that it raises money for a good cause.

It is an international phenomenon which started in the United States where winning is not the objective - instead runners get covered in coloured powder after each kilometre and take part in a party and clean up at the end.

I prefer the Kilburn Festival. (grump)

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