In a previous post LINK I asked if the provision of mass car parking on a field in Fryent Country Park by Labour Brent Council had been arranged to defeat the impact of the RMT rail strike during the Ed Sheeran concerts. I suggested Labour councillors might ask the question.
In a press release today Quintain don't mention these alternative arrangements and boast in the face of a cost of living strike that they earned lots of money over the weekend:
Undeterred Ed Sheeran fans triggered a trading surge for stores and restaurants across Wembley Park despite rail strike chaos during the red-headed rocker’s gigs at Wembley Stadium.
Total sales across the world-famous 15-minute neighbourhood, including London Designer Outlet (LDO), were up by 83% compared to the average performance of each weekend throughout May.
The business boost between Saturday 25 and Sunday 26 June came amid the biggest rail strike in a generation, with swathes of determined ‘Sheerios’ causing footfall at LDO to climb by +45% compared to May’s weekend average.
Hospitality businesses were teaming with Sheeran superfans enjoying themselves ahead of the concerts, with sales at LDO up by two-thirds (+64%) compared to the May weekend average.
Sales at sports and athleisure brands at London’s leading fashion and lifestyle outlet climbed by over two-thirds (+68%), accessories and gifts by +61%, mixed fashion by a quarter (+26%) and health and beauty by 15%.
Wembley Park and LDO are enjoying a summer trading boom following the return of more large-scale events at the Stadium and Arena. Earlier this month, Harry Styles sparked a sales surge across the 15-minute neighbourhood and LDO – capital’s leading premium fashion and lifestyle outlet destination.
The latest trading figures also revealed that the Shape of You star’s sway over shoppers was greater than that of the ex-One Direction heartthrob’s – with sales across the neighbourhood and LDO during Sheeran’s gigs 4% higher than during Styles’.
Other upcoming events at Wembley Stadium that are expected to bolster footfall and sales across the neighbourhood include the UEFA Women’s Euro Final on 31 July, Westlife on 6 August, Coldplay between 12 and 20 August and the Foo Fighters’ Taylor Hawkins Tribute Concert on 3 September.
A host of other events and performances are also taking place at OVO Arena Wembley over the coming months, including The Libertines on 23 July and The National Television Awards 2022 on 15 September.
Matt Slade, Retail Director at Quintain, said: “We’ve enjoyed a Perfect Symphony of world-class stars helping to drive footfall and sale across Wembley Park and London Designer Outlet this summer.
“Despite the prospect of the most disruptive rail strikes in a generation grinding London to a hault, Sheerios proved themselves to be a determined fanbase – arriving en-masse at Wembley Park and LDO to enjoy a spot of shopping or grabbing a bite to eat while they waited for the concerts to begin.
“It really is testament to Wembley Park’s varied and dynamic offer that visitors continue to flock back to in greater numbers than 2019, enjoy our unparalleled combined retail and leisure offer.”