Friday 8 July 2022

Quintain boast of defeating impact of rail strikes as LDO sales soar during Ed Sheeran concert dates


In a previous post LINK I asked if the provision of mass car parking on a field in Fryent Country Park by Labour Brent Council had been arranged to defeat the impact of the RMT rail strike during the Ed Sheeran concerts. I suggested Labour councillors might ask the question.

In a press release today Quintain don't mention these alternative arrangements and boast in the face of a cost of living strike that they earned lots of money over the weekend:

Undeterred Ed Sheeran fans triggered a trading surge for stores and restaurants across Wembley Park despite rail strike chaos during the red-headed rocker’s gigs at Wembley Stadium. 

Total sales across the world-famous 15-minute neighbourhood, including London Designer Outlet (LDO), were up by 83% compared to the average performance of each weekend throughout May.   


The business boost between Saturday 25 and Sunday 26 June came amid the biggest rail strike in a generation, with swathes of determined ‘Sheerios’ causing footfall at LDO to climb by +45% compared to May’s weekend average. 


Hospitality businesses were teaming with Sheeran superfans enjoying themselves ahead of the concerts, with sales at LDO up by two-thirds (+64%) compared to the May weekend average.  


Sales at sports and athleisure brands at London’s leading fashion and lifestyle outlet climbed by over two-thirds (+68%), accessories and gifts by +61%, mixed fashion by a quarter (+26%) and health and beauty by 15%.


Wembley Park and LDO are enjoying a summer trading boom following the return of more large-scale events at the Stadium and Arena. Earlier this month, Harry Styles sparked a sales surge across the 15-minute neighbourhood and LDO – capital’s leading premium fashion and lifestyle outlet destination.


The latest trading figures also revealed that the Shape of You star’s sway over shoppers was greater than that of the ex-One Direction heartthrob’s – with sales across the neighbourhood and LDO during Sheeran’s gigs 4% higher than during Styles’.


Other upcoming events at Wembley Stadium that are expected to bolster footfall and sales across the neighbourhood include the UEFA Women’s Euro Final on 31 July, Westlife on 6 August, Coldplay between 12 and 20 August and the Foo Fighters’ Taylor Hawkins Tribute Concert on 3 September.


A host of other events and performances are also taking place at OVO Arena Wembley over the coming months, including The Libertines on 23 July and The National Television Awards 2022 on 15 September. 


Matt Slade, Retail Director at Quintain, said: “We’ve enjoyed a Perfect Symphony of world-class stars helping to drive footfall and sale across Wembley Park and London Designer Outlet this summer.


“Despite the prospect of the most disruptive rail strikes in a generation grinding London to a hault, Sheerios proved themselves to be a determined fanbase – arriving en-masse at Wembley Park and LDO to enjoy a spot of shopping or grabbing a bite to eat while they waited for the concerts to begin.


“It really is testament to Wembley Park’s varied and dynamic offer that visitors continue to flock back to in greater numbers than 2019, enjoy our unparalleled combined retail and leisure offer.”



Anonymous said...

Butt's Labour Council creating a massive car park in Fryent Country Park to defeat the Rail Strike is another action by this Tory Light Council that does not fit with its Labour banner. They should be ashamedcalling themselves Labour Councillors, presumably they don't call themselves socialists. Every single Labour Councillor has to be a member of a Union, their Unions should suspend them immediately. Shame on them all.

Anonymous said...

And our Labour Council contribute to strike breaking by allowing Fryent Counrty Park to be used as a car park at £25 a go, so even profiting from strike breaking. The Labour Councillors should hang their heads in shame or actually join the Tory Party because that's where they belong.

Anonymous said...

Well I suppose Quintain have to toot their horn with something, as their reputation as a premium rental business is rapidly going down the drain.
Terrible Wifi, blocked waste chutes, massive problems access and egress on Event Days........ the list is endless.
36% extremely unhappy and the 57% of 5 Star reviews are INVITED so cannot be believed, they probably write them themselves.

Cllr Sunita Hirani said...

Dear Anonymous This. ‘Tory lite’ would NOT have allowed Parking on Fryent Country Park.

Philip Grant said...

Several comments above have mentioned event parking on Fryent Country Park.

One of the big events coming up at Wembley Stadium is the Women's EUROs football final at Wembley Stadium on 31 July. Will Fryent Country Park, or Fryent Way itself, be used as a car / coach park for that event?

Did anyone else see Brent's notice of a temporary prohibition of traffic, in the Legal Notices section on page 21 of last Thursday's "Brent and Kilburn Times"?

In order 'to facilitate a sports procession' (people having to walk from Fryent Way to the Stadium?), Brent proposes to close the following roads to traffic on 31 July:

'Fryent Way (between Broadview and The Paddocks)
The Paddocks (between Fryent Way and Forty Lane)
Forty Lane (between The Paddocks and Bridge Road)
Bridge Road (between Forty Lane and Brook Avenue)
Brook Avenue (between Bridge Road and Olympic Way)'

I will send a screen shot of the notice to Martin, so that he can post it on his blog if he thinks it would be of interest.