|The initial 'revolutionary' marketing strategy.|
Quintain, the major developer of Wembley Park, has announced that from October 5th its Build to Rent properties will be marketed as Quintain Living, rather than Tipi.
Its image thus moves more towards selling a life style rather than independence from dodgy private landlords.
The life style approach can be seen here:
At the same time Quintain announced the appointment of a new chief operating officer for their estate. She is Danielle Bayless who is the vice president of operations for California based Essex Property Trust which has 23,000 properties.
In a further and perhaps relevant development reliable sources have told Wembley Matters that the new properties at Brent House in Wembley High Road appear to be unoccupied. Just up the road are the many properties in the 'Twin Towers' which the developer is attempting to market under the friendly sounding 'Uncle' name.