Saturday, 30 November 2013

Did you celebrate 'Buy Nothing Day' and resist consumerist pressures?

As commercial companies tried yesterday to foist 'Black Friday on us, an American import supposed to mark the beginning of pre-Christmas consumption, Ad Buster publicised their Buy Nothing Day which took place today. LINK

They stress that the day isn't anti-shopping  as such or anti small shops but about creating awareness about the effect of consumption on the environment and its basic inequality.

This is how they explain the Day:

It's time to lock up your wallets and purses, cut up your credit cards and dump the love of your life - shopping.

Saturday November 30th 2013 is Buy Nothing Day (UK). It's a day where you challenge yourself, your family and friends to switch off from shopping and tune into life. The rules are simple, for 24 hours you will detox from shopping and anyone can take part provided they spend a day without spending!

Everything we buy has an impact on the environment, Buy Nothing Day highlights the environmental and ethical consequences of consumerism. The developed countries - only 20% of the world population are consuming over 80% of the earth's natural resources, causing a disproportionate level of environmental damage, and an unfair distribution of wealth.

Of course, Buy Nothing Day isn't about changing your lifestyle for just one day - we want it to be a lasting relationship with you consumer conscience - maybe a life changing experience? We want people to make a commitment to consuming less, recycling more and challenging companies to clean up and be fair. The supermarket or shopping mall might offer great choice, but this shouldn't be at the cost of the environment or developing countries

I wonder if we should celebrate this at the Wembley's London  Designer Outlet next year?

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