Thursday, 23 March 2017

Wembley Stadium's last minute lobby of Brent councillors with glossy PR brochure on planning application

If the David and Goliath nature of the battle between local residents and Wembley stadium over the increase in the number of events and increase in capacity proposed during Tottenham Hotspur's stay at the stadium needed any further it is exemplified by a brochure that Wembley stadium has sent to all Brent councillors and Alice Lester, David Glover and Chris Heather in the Brent Planning Department.

The Stadium has full-time advisers and public relations officers spearheading their campaign while residents rely on their own resources and campaign in the free time available after they have done their jobs.

In an email to councillors and officers, Chris Bryant, Wembley Stadium head of operations says:
I contacted you on 26 January 2017 regarding our proposals and planning application for Wembley Stadium to host Tottenham Hotspur Football Club during the 2017/18 season, to enable the development of their new ground in Tottenham to be completed.

Since that time Wembley Stadium and Tottenham Hotspur (THFC) have been through an extensive period of consultation and discussion with the local community, key stakeholders and your officers. The Council itself has sent out around 41,000 consultation letters.

During our discussions we have obtained a much better understanding of the impact on local residents and businesses that additional events at the Stadium will have. Some will be negative, others positive. We recognise there are aspects of the event day management that can be improved, including closer partnership working with the Council and THFC. We have also learnt from the European games THFC has recently played at Wembley.

Consequently, as well as reducing the total number of additional games sought during the temporary period (August 2017 to July 2018) from 31 to 22 in response to public, stakeholder and officer feedback, we have also discussed and agreed with officers an extensive package of mitigation measures for all the additional full capacity THFC events. Many of the initiatives included are in addition to our existing commitments, which are ongoing. These will be secured by a legal agreement.

In addition, THFC has outlined an extensive package of community measures, which will be delivered through the Tottenham Hotspur Foundation during its tenancy. The Foundation has already made a significant positive impact in Haringey, Enfield, Barnet and Waltham Forest, and would extend its programme to Brent residents for the coming year if THFC is hosted at Wembley.  Details of the agreed mitigation measures and the work of the Foundation are provided in the enclosed brochure for your information.

Wembley Stadium has valued the longstanding support of Brent Council since before even the initial bid for the new Stadium and associated local regeneration was made in the 1990s and we welcome the officer’s recommendation to grant planning permission.

We look forward to working with the Council and THFC over the coming year and beyond and will be asking the Planning Committee to support a temporary variation of the event cap. We ask you to please consider the enclosed information. If you have any questions please do not hesitate to contact me.
Here is the brochure sent with the email:


  1. Can't blame them for trying...

  2. I wonder if Wembley Stadium in conjunction with THFC have also stuffed their glossy brochure with some 'brown envelopes' to give to the people who will make their decision tonight!

  3. I know who I won't be voting for in the next local elections, seeing the lack of support for the residents of the Tokington ward